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Marketing Automation Training

Marketing Automation Training

Marketing Automation Training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,450€ excl. VAT
Price per participant
Payment in instalments
Interested in this course?
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Download our program

Marketing Automation training: engage your audiences!

The Marketing Automation training course will enable you to understand the levers of marketing automation and create personalized campaigns across multiple channels. You'll learn how to segment your audience, set up automated workflows and track performance to optimize your results.

Location 📍
Home
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Marketing Automation Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Digital marketing concepts
Further studies

📅 Upcoming webinars

📅 Next sessions

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Please contact us for the next dates️ or a customized training 📩
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Marketing Automation training benefits

  • 100% marketing automation training
  • A mix of theory and practice, using marketing automation tools
  • An expert trainer in marketing automation
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Marketing Automation training objectives

  • Understand the principles of marketing automation and its tools
  • Define an automated scenario strategy tailored to your marketing tunnel
  • Implement automated multi-channel campaigns
  • Measure and optimize automation performance
The admission process
14 hours

Marketing Automation training program

Introduction to marketing automation
  • Definitions and main principles
  • Roles in the customer journey and acquisition strategy
  • Overview of market-leading tools
Data collection and segmentation
  • Creating and managing contact lists
  • Behavioral, socio-demographic or transactional segmentation
  • Consent management and RGPD compliance
Definition of automated scenarios
  • Customer journey mapping
  • Identification of relevant contact points
  • Typical scenarios: welcome series, nurturing, reactivation, abandoned basket
Automated campaign creation
  • Design of multi-channel workflows (email, SMS, webhooks...)
  • Message structure, content and personalization
  • Tests, conditions, triggers and optimization loops
Automation tools and platforms
  • Introducing Mailchimp, Brevo, Hubspot...
  • Choose your tool according to your business needs
  • Basic setup and configuration
Practical workshop: creating a complete workflow
  • Choosing a business scenario
  • End-to-end automated tunnel creation
  • Test and analysis of results
Performance analysis and iterations
  • Define the right KPIs
  • Results tracking, scoring, attribution
  • Continuous optimization and A/B testing
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

At the end of the course, learners will be able to design and manage marketing automation campaigns tailored to their audience and objectives, using the most relevant tools on the market.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Marketing Automation training.
We invite you to consult the page below dedicated to financing.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • ‍Accessibilityfor international audiences, contact us: international@crews-education.com
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‍Informationupdated on 14/05/2025

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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