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Marketing Automation Training

Marketing Automation Training

Coup de coeur ❤️
Best seller ⭐
Formation certifiante 🎓
Marketing Automation Training
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Formation en visio 💻
14 heures de formation
Prix par participant
1,450€ excl. VAT
Interested by this course?
Apply
I'm interested
Download program

Marketing Automation training: engage your audiences!

The Marketing Automation training course will enable you to understand the levers of marketing automation and create personalized campaigns across multiple channels. You'll learn how to segment your audience, set up automated workflows and track performance to optimize your results.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Marketing Automation Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Digital marketing concepts
Further studies
Satisfaction ⭐

📅 Prochains événements

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Marketing Automation training benefits

  • 100% marketing automation training
  • A mix of theory and practice, using marketing automation tools
  • An expert trainer in marketing automation
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Marketing Automation training objectives

  • Understand the principles of marketing automation and its tools
  • Define an automated scenario strategy tailored to your marketing tunnel
  • Implement automated multi-channel campaigns
  • Measure and optimize automation performance
The admission process

Avis sur la formation

Marketing Automation training program

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Introduction to marketing automation
  • Definitions and main principles
  • Roles in the customer journey and acquisition strategy
  • Overview of market-leading tools
Data collection and segmentation
  • Creating and managing contact lists
  • Behavioral, socio-demographic or transactional segmentation
  • Consent management and RGPD compliance
Definition of automated scenarios
  • Customer journey mapping
  • Identification of relevant contact points
  • Typical scenarios: welcome series, nurturing, reactivation, abandoned basket
Automated campaign creation
  • Design of multi-channel workflows (email, SMS, webhooks...)
  • Message structure, content and personalization
  • Tests, conditions, triggers and optimization loops
Automation tools and platforms
  • Introducing Mailchimp, Brevo, Hubspot...
  • Choose your tool according to your business needs
  • Basic setup and configuration
Practical workshop: creating a complete workflow
  • Choosing a business scenario
  • End-to-end automated tunnel creation
  • Test and analysis of results
Performance analysis and iterations
  • Define the right KPIs
  • Results tracking, scoring, attribution
  • Continuous optimization and A/B testing
I'm interested

Des formats adaptés à vos besoins

Formation 2 jours
14 hours
Visio
Groupe de 5 maximum
1,450€ excl. VAT
Prix par participant
Mélange de théorie et de pratique ⚖️
Financements : Direct, OPCO, France Travail, 3x sans frais

📅 Next sessions

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Prochaines dates sur demande 📩

Formations intra-entreprise

Masterclass
1-2h
5-100 pax
On request
Conférence thématique
Programme sur-mesure
Demi-journée
3,5h
5-100 pax
On request
Atelier / workshop
Programme sur-mesure
Journées
1 à 5 jours
On request
Formation intensive
Groupes de 12 maximum
Sur-mesure
Jusqu'à 200 pax
On request
100% sur-mesure
Parcours hybrides

Les options disponibles

Coaching individuel
Enregistrement replay
E-learning
Audit de l'existant

Toutes nos formations peuvent être animées en français ou en anglais (🇫🇷 / 🇬🇧).

Career opportunities and further studies

Job opportunities and career paths

At the end of the course, learners will be able to design and manage marketing automation campaigns tailored to their audience and objectives, using the most relevant tools on the market.

They took part in this training

Quelques entreprises partenaires

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Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Marketing Automation training.
We invite you to consult the page below dedicated to financing.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

‍Informations mises à jour le 23/03/2026

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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