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Marketing Automation Training

Marketing Automation Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Marketing Automation Training: Engage Your Audiences!

The Marketing Automation course will enable you to understand marketing automation levers and create personalized campaigns across multiple channels. You will learn to segment your audience, configure automated workflows, and track performance to optimize your results.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
Specialization in Marketing Automation by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Fundamentals of digital marketing
Further studies
Satisfaction ⭐

📅 Upcoming events

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Marketing Automation Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,450€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Key advantages of the Marketing Automation training program

  • A training program 100% applied to marketing automation
  • A blend of theory and practice, utilizing marketing automation tools.
  • An expert trainer in marketing automation
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Marketing Automation Course Objectives

  • Understand the principles of marketing automation and its tools.
  • Defining an automated scenario strategy adapted to its marketing funnel
  • Implement automated multichannel campaigns
  • Measuring and optimizing automation performance
The admission process

The Marketing Automation training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Marketing Automation
  • Definitions and Core Principles
  • Roles in the customer journey and in the acquisition strategy
  • Overview of market-leading tools
Data collection and segmentation
  • Creating and managing contact lists
  • Behavioral, Sociodemographic, or Transactional Segmentation
  • Consent management and GDPR compliance
Defining Automated Scenarios
  • Customer journey mapping
  • Identification of relevant touchpoints
  • Examples of Typical Scenarios: Welcome Series, Nurturing, Re-engagement, Abandoned Cart
Developing automated campaigns
  • Design of multichannel workflows (email, SMS, webhooks...).
  • Structure, Content, and Personalization of Messages
  • Tests, conditions, triggers, and optimization loops
Tools and platforms for automation
  • Presentation of Mailchimp, Brevo, Hubspot…
  • Choosing your tool based on business needs
  • Basic setup and configuration
Practical workshop: creating a complete workflow
  • Selection of a business scenario
  • Developing the end-to-end automated funnel
  • Testing and analysis of results
Performance analysis and iterations
  • Defining the right KPIs
  • Results tracking, scoring, attribution
  • Continuous optimization and A/B testing
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,450€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be able to design and manage marketing automation campaigns tailored to their audience and objectives, using the most relevant tools available on the market.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the Marketing Automation training.
We invite you to consult the dedicated funding options page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 23, 2026

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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- apprenticeship course center.
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