In 2025, influencer marketing confirms its central role in the digital strategies of brands in all sectors. Influencers are no longer mere communication relays: they are becoming genuine strategic partners. The rapid evolution of digital uses, social networks and consumer expectations is redefining the codes of online influence.
Influencer marketing is no longer limited to product placement or an Instagram story. In 2025, it's about global strategies where authenticity, proximity and content co-creation are key.
According to a study by Influencer Marketing Hub, the global influencer marketing market will reach $24 billion this year, up from $1.7 billion in 2016. This exponential growth can be explained by better performance measurement, professionalization of the influencer profession and higher consumer expectations for credible recommendations.
The trend? Forge lasting partnerships with content creators. No more one-shots: some brands are even integrating influencers into their product strategy or giving them a share of the capital.
The luxury goods,hotel and tourism sectors are taking particular advantage of this dynamic. These fields, which are at the heart of Crews' professional training programs, focus on emotion, customer experience and image, three powerful levers for a successful influence strategy.
In 2025, consumers prefer human-sized influencers, often referred to as micro- or nano-influencers, capable of maintaining a sincere link with their communities. Audience size is less important than engagement and credibility.
Instagram, YouTube, TikTok, but also LinkedIn or Pinterest: each social network imposes its own codes and formats. The rise of short formats (Reels, Shorts), podcasts and live commerce is pushing brands to diversify their approaches.
👉 At Crews, our Bachelor's and Master students are trained to drive these strategic levers.
LinkedIn is becoming fertile ground for professional influencers. Experts, managers and consultants are developing their personal branding to generate business opportunities.
Consumers expect position statements, clear values and transparency on partnerships. This is forcing companies to rethink their influence strategy.
AI enables better profile selection, refined engagement measurement and even automated content co-creation. Topics at the heart of our artificial intelligence training at Crews.
Companies are looking for hybrid profiles capable of thinking up strategic campaigns, analyzing performance and collaborating with influencers in a professional way.
📌 Are you a company? Discover our Brand Management & Marketing professional training course.
Would you like to learn more about these issues? Contact our team for personalized support.
The digital transformation of brands requires expert mastery of influencer marketing. It's time to acquire these skills to shape the communications of tomorrow.
Influencer marketing enables you to reach qualified communities, improve brand awareness and generate trust through credible intermediaries.
An influencer is a one-time collaborator, while an ambassador embodies the brand over the long term, with stronger reciprocal commitments.
This depends on the size of the influencer, the desired format and the duration of the campaign. Micro-influencers start at a few hundred euros, while top profiles can cost several thousand.
By following a specialized training program that combines digital strategy, communications, social media and influencer relations, such as those offered by Crews.
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