Technology is profoundly transforming the hotel industry. From reservations to customer service and the on-site experience, TravelTech solutions are emerging as levers for optimization, personalization and loyalty. Here's what you need to know about this fast-growing ecosystem.
HotelTech refers to the full range of technological solutions for the travel and hospitality industry. In the hotel industry, this includes :
According to France Digitale, HotelTech will already represent over 4.2 billion euros in sales by 2023, with annual growth of +12%. It is redefining the sector's professions and creating new needs for digital skills.
👉 Exploring digital trends in the hotel industry
The HotelTech market is experiencing rapid growth, driven by the increasing digitalization of the hotel sector and the changing expectations of travelers. Innovative technological solutions - such as cloud PMS, chatbots, revenue management tools and automated check-in systems - are transforming the way establishments manage their business and interact with their customers. In 2025, HotelTech is no longer limited to optimizing operations: it is becoming a strategic lever for improving the customer experience, personalizing stays, and maximizing profitability. This dynamic attracts both nimble startups and long-established players seeking to modernize, making HotelTech a competitive, constantly evolving and essential sector for hotel professionals.
Customers now expect a seamless, connected and personalized experience. Simplified online booking, automated pre-arrival messages, tailored recommendations and contactless check-in: technology enhances customer satisfaction at every stage of the stay.
Digitization also makes it possible to better manage resources, automate low value-added tasks and optimize occupancy. According to a Phocuswright study, 67% of independent hotels that have adopted HotelTech tools have increased their conversion rate by over 15%.
👉 Discover how to train for the challenges of HotelTech
NoCode enables professionals to create in-house applications, forms or reservation sites without a developer. It's an increasingly popular solution for rapidly improving processes without increasing budgets.
Social Ads campaigns are essential for promoting establishments to specific targets. Crews' Social Ads training course for the hotel industry provides training in tools such as Meta Business Suite and Google Ads. At the same time, CRM systems can be used to centralize customer data and automate follow-ups.
👉 Discover all our digital hospitality training courses
The HotelTech ecosystem is made up of startups, scale-ups and international players who are transforming the daily lives of hospitality professionals. Among the best-known are Amenitiz (all-in-one solution for independent hotels), MisterBooking (French PMS), LoungeUp (hotel CRM) and Swikly (online deposit solution). These companies are recruiting profiles trained in digital tools and project management in a hotel context.
Hotels are looking for people who can :
To evolve in HotelTech, it is essential to master both the business logic of tourism and the hotel industry and concrete digital skills: CRM, marketing automation, NoCode, data, collaborative tools...
At Crews, our training courses are designed to combine digital skills with industry-specific skills. You can choose a long training course (1-2 years) that covers all these modules, or short courses (1-2 days) on very specific issues.
Long-term training :
Short courses :
👉 Find out more about vocational training in HotelTech
Training in HotelTech in the hotel industry means anticipating changes in the sector and making yourself indispensable. Training is essential to mastering the tools, uses and digital logic of the hotel industry.
Crews' Digital & Hospitality training courses are ideal because they address the current needs of the hotel market.
No, NoCode tools can be used to create simple, effective solutions, even in the hotel industry.
Technology is revolutionizing the hotel industry by facilitating reservations, personalizing experiences and improving service management. It makes it easier for travelers to plan their stays, and for professionals to optimize their offer thanks to digital data and tools.
Yes, they integrate digital and hotel marketing tools, practices and projects.
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