With more than 18,000 hotels in France and a sector in constant evolution, training in the hotel industry has become essential to access qualified positions, evolve or retrain. Customer experience, digital communication and operational management are now at the heart of market expectations.
The hotel industry accounts for almost 1 million jobs in France, according to INSEE. Profiles are sought for a variety of functions: reception, concierge, management, communications, customer experience and digital marketing.
👉 Explore and discover hospitality training courses
But as hotels move upmarket, processes are automated and customer relations are digitalized, the skills required have evolved. Hotel trends are changing, and the need for training is becoming essential to remain competitive.
The core of our business remains reception and service, but we now need to master :
👉 Discover student training in the hotel industry
Hotels today use digital tools to manage reservations, invoicing, availability and customer relations. Knowing how to manipulate a PMS (Property Management System) or a channel manager has become essential for running a hotel, even an independent one. These tools save time, improve channel visibility and reduce operational errors. Crews training courses prepare you to use these digital environments, which are used daily in the industry.
AI is gradually transforming uses in the hotel sector: chatbots to respond to customer requests, predictive analysis of reservations, personalized recommendations, automated responses to reviews... These innovations are enabling establishments to improve efficiency while boosting customer satisfaction. Professionals trained in digital must therefore understand the logic of automation,generative AI tools(GEO ) and their integration into the customer experience.
The CAP or Bac pro Hospitality is designed for people who can start working straight from secondary school. The BTS Tourism or specialized schools offer training in hotel management, often In-person , over 2 to 5 years.
At Crews, training is 100% distance learning, live, with a unique rhythm: 1 week of classes per month, initial or alternating. This format makes it possible to work in parallel or to test a project in the sector.
After completing a professional training program, you can aim for positions such as :
Training hospitality trainingmeans choosing a human-centered profession, enriched by digital tools. Crews offers practical, flexible and accessible courses for those wishing to enter or progress in the sector with up-to-date skills.
Choosing to train in the hospitality industry means gaining access to a dynamic sector that recruits at all levels. It also means learning practical, human and digital skills that are in demand worldwide.
Yes, it is possible to take a hospitality training course online. There are e-learning courses and live video courses with a trainer.
1 week of classes per month, alternating or initial, 100% distance learning.
Head of reception, community manager, communications manager or digital assistant.
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