The arrival of AI engines such as ChatGPT, Gemini and Perplexity has turned the rules of web visibility on their head. Internet users are no longer searching, but directly requesting answers. The GEO (Generative Engine Optimization) becomes essential to appear in these answers generated by artificial intelligence models.
Visit GEOfrom its real name Generative Engine Optimization, refers to all the techniques used tooptimize the visibility of a content, a company or a source in the responses provided by AI engines engines (such as ChatGPT or Perplexity). It's an evolution of SEO, but designed for conversational engines based on LLMs (Large Language Models). The term LLMO (Large Language Model Optimization) refers to the same discipline, but GEO is now more widely used.
According to a Gartner study, AI engines could capture 30% of web traffic by 2026. Millions of users are already asking their questions to ChatGPT rather than Google. If a brand, training course or site is not recognized as reliable or structured by these AIs, it disappears from the results.
Don't work on your GEOmeans losing visibility opportunities in the new search spaces.
AIs favor content that is clear, well-structured, coherent and semantically rich. Think about markup, thematic density and page authority. Good GEO content is useful, educational and easily reused in a generated response.
AI relies on implicit criteria: reliable sources, online reputation, quality of backlinks, semantic meshing. To appear, content must be authoritative in its niche and cited elsewhere. A true GEO visibility strategy is therefore based on content + credibility + accessibility.
GEO requires a combination of skills:
Companies that adopt a GEO strategy today are ahead of the game. Some are creating pages designed for AI engines, while others are adapting their formats to be cited or recommended in the responses generated.
At Crews, we believe that the rise of these engines requires a rethinking of the overall digital strategywell beyond traditional SEO.
It's the optimization of content to appear in the responses of generative AIs.
Because AI engines are increasingly replacing traditional search.
No, it complements it by targeting conversational engines like ChatGPT or Gemini.
Yes, GEO Crews training incorporates the challenges of content designed for AI.
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