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Traffic Manager Training

Traffic Manager Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Traffic Manager Training: Mastering Acquisition Strategies

The Traffic Manager training course will teach you how to develop effective acquisition campaigns and optimize every aspect of them. You’ll learn how to manage a multichannel strategy, analyze key KPIs, and adjust your media mix to align with your objectives. By the end of the course, you’ll be able to maximize the impact of your marketing investments and demonstrate the strategic value of the Traffic Manager role.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Traffic Manager Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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Traffic Manager Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,490€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

The Benefits of the Traffic Manager Training Program

  • A training program 100% focused on the role of Traffic Manager
  • A combination of theory and practice, using Traffic Manager tools
  • An expert trainer from Traffic Manager
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Traffic Manager Training Program

  • Understanding the responsibilities and strategic value of the traffic manager role
  • Mastering traffic acquisition strategies and their management
  • Knowing how to measure and optimize the performance of a digital campaign
  • Develop an effective and profitable cross-channel strategy
The admission process

The Traffic Manager Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

The Role of the Traffic Manager
  • Role within the marketing team
  • Business objectives and key performance indicators
  • Relationships with the Acquisition, Content, and Product Divisions
Overview of Acquisition Strategies
  • SEA, SEO, social media, display advertising, affiliate marketing, retargeting
  • Benefits, Costs, and Complementarities
  • Choose the right channels based on your goals
Implementing a traffic strategy
  • Develop an ROI-focused strategy
  • Develop consistent multichannel campaigns
  • Manage the budget, schedule, and resources
Measuring and analyzing performance
  • Track KPIs: CPC, CPA, ROAS, bounce rate, conversion rate
  • Set up Google Analytics, Data Studio, and Google Tag Manager
  • A/B testing, attribution, and optimization
Simulation Workshop
  • Analysis of an Online Campaign Plan
  • Optimizing the media mix based on results
  • Preparation and submission of a weekly report
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,490€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the training, participants will be able to develop and manage effective acquisition campaigns, track their performance, and optimize investments across key digital channels.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for the Traffic Manager training course.
We invite you to visit the page below dedicated to funding options.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on October 31, 2025

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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