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Formation Traffic Manager

Formation Traffic Manager

Formation Traffic Manager
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Group video training 💻
1,490€ excl. VAT
Price per participant
Payment in instalments
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Formation Traffic Manager : maîtriser les leviers d’acquisition

La formation Traffic Manager vous apprendra à développer des campagnes d’acquisition performantes et à en optimiser chaque levier. Vous découvrirez comment piloter une stratégie multicanale, analyser les KPIs clés et ajuster votre mix média selon les objectifs. À l’issue de la formation, vous serez capable de maximiser l’impact de vos investissements marketing et de démontrer la valeur stratégique du rôle de Traffic Manager.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Spécialisation Traffic Manager" par Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

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Les plus de la formation Traffic Manager

  • Une formation appliquée à 100% au métier de Traffic Manager
  • Un mélange de théorie et de pratique, avec utilisation des outils du Traffic Manager
  • Un formateur expert de Traffic Manager
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectifs de la formation Traffic Manager

  • Comprendre les missions et la valeur stratégique du rôle de traffic manager
  • Maîtriser les leviers d’acquisition de trafic et leur pilotage
  • Savoir mesurer et optimiser les performances d’une campagne digitale
  • Développer une stratégie cross-canal performante et rentable
The admission process
14 hours

Le programme de la formation Traffic Manager

Le rôle du Traffic Manager
  • Positionnement dans l’équipe marketing
  • Objectifs business et indicateurs clés
  • Relations avec les pôles acquisition, contenu et produit
Panorama des leviers d’acquisition
  • SEA, SEO, réseaux sociaux, display, affiliation, retargeting
  • Avantages, coûts et complémentarités
  • Choisir les bons canaux selon les objectifs
Piloter une stratégie de trafic
  • Définir une stratégie ROIste
  • Élaborer des campagnes multicanales cohérentes
  • Gérer le budget, le calendrier et les ressources
Mesurer et analyser les performances
  • Suivre les KPIs : CPC, CPA, ROAS, taux de rebond, conversion
  • Configurer Google Analytics, Data Studio, Google Tag Manager
  • A/B testing, attribution et optimisation
Atelier de simulation
  • Analyse d’un plan de campagne en ligne
  • Optimisation du mix media selon les résultats
  • Préparation et restitution d’un reporting hebdomadaire
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Career opportunities and further studies

Job opportunities and career paths

À l’issue de la formation, les apprenants pourront élaborer et gérer des campagnes d’acquisition efficaces, suivre leurs performances et optimiser les investissements sur les principaux leviers digitaux.

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Financing Your Training

Crews étant certifié Qualiopi pour les actions de formation, il existe de nombreuses aides et moyens de financer la formation Traffic Manager.
Nous vous invitons à consulter la page dédiée aux modalités de financement ci-dessous.

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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • Accessibilityfor international audiences, contact us: international@crews-education.com
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‍Informations mises à jour le 31/10/2025

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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