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MICE Training

MICE Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

MICE Training: Mastering B2B Event Management

The MICE program will teach you how to design, organize, and promote high-impact professional events. You will explore the unique aspects of the B2B sector (Meetings, Incentives, Conferences, Exhibitions), from developing a distinctive offering to managing the entire logistics process, including multichannel promotion and crafting compelling storytelling.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"MICE Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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MICE Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,680 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

The Benefits of MICE Training

  • A training program 100% focused on B2B events
  • A blend of theory and practice, incorporating MICE tools
  • An expert trainer in the MICE sector
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the MICE Training Program

  • Understanding the specific challenges of the MICE sector
  • Know how to plan, organize, and promote B2B events
  • Manage the logistical, commercial, and budgetary challenges associated with the MICE industry
  • Develop a unique offering for businesses and institutional stakeholders
The admission process

The MICE Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Understanding the MICE Market
  • Definitions and Segmentation (Meetings, Incentives, Conferences, Exhibitions)
  • International and National Trends in Business Travel
  • Key players, destinations, and economic drivers
Designing a successful MICE offering
  • Identifying B2B needs and customer segmentation
  • Developing a Unique Value Proposition
  • Selection of vendors, venues, activities, and appropriate formats
Logistics and Project Management for MICE Events
  • Backward scheduling, specifications, budget, and quality control
  • Travel management, accommodations, VIP hospitality
  • Safety, insurance, environmental responsibility, and accessibility
Event Communication and Promotion
  • Anticipating the expectations of participants and stakeholders
  • Handling unforeseen circumstances and adaptability
  • Feedback, satisfaction surveys, continuous improvement
Design Workshop
  • Practical guide to organizing a MICE event (seminar, convention, incentive trip)
  • Development of a comprehensive sales proposal, storytelling, and client pitch
  • Presentation and defense of the project before the group
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,680 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, participants will be able to design and manage MICE projects tailored to the needs of businesses, local governments, and institutional stakeholders, while gaining a thorough understanding of the unique characteristics of the B2B events market.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for MICE training.
We invite you to visit the page below dedicated to funding options.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on October 31, 2025

To go further

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2 days
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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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