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Bachelors 3rd year
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Territorial marketing training

Territorial marketing training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Regional Marketing Training: Learn How to Promote a Region

The Territorial Marketing course will teach you how to design strategies to attract residents, visitors, talent and investors. You'll develop a comprehensive vision of territorial branding and multi-channel actions.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Territorial Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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Territorial marketing training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,450€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download program

Benefits of Territorial Marketing training

  • A training program fully tailored to the challenges faced by destinations and regions
  • A mix of theory and practice
  • An expert trainer in regional marketing
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Territorial Marketing course

  • Understanding the challenges of marketing applied to territories
  • Develop a promotional strategy tailored to target audiences
  • Deploy communication and promotional initiatives consistent with the region's identity
  • Measure the impact of actions and adjust strategy on an ongoing basis
The admission process

Territorial Marketing training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of territorial marketing
  • Definition and typology of territories
  • Notions of identity, image, reputation and attractiveness
  • Target groups: residents, visitors, investors, talent
Developing a territorial strategy
  • Territory diagnosis and competitive intelligence
  • Strategic choices and positioning
  • Co-construction with local players
Territory branding
  • Territorial branding and storytelling
  • Graphic charter, logo, signature, shared values
  • Mobilizing stakeholders and ambassadors
Marketing strategy deployment
  • Multi-channel communication (print, digital, events)
  • Content creation and community animation
  • Press relations, partnerships, influence
Digital tools and targeted campaigns
  • Use of social networks, SEO/SEA, emailing
  • Content management platforms and territorial CRM
  • Attraction campaigns, retargeting, marketing automation
Assessment and management
  • Indicators of awareness, attendance, perception
  • Measurement methods and dashboards
  • Strategic adjustments and communication of results
Practical workshop
  • Definition of a territorial action plan based on a real or fictitious case
  • Choice of targets, strategic axes, tools and indicators
  • Group presentations and discussions
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,450€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees
3-day training course
9 p.m.
Video
Group of up to 5 people
€2,090 (excluding tax)
Price per participant
More hands-on practice 👍
Funding: Direct, OPCO, France Travail, 4x interest-free

📅 Next sessions

August 25–27, 2026
Remote
Places available
Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to design and manage a territorial marketing strategy, mobilize stakeholders and promote their territory to its various audiences.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Territorial Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 24, 2026

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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