In October, Crews actively supports the French League against Cancer #CrewsEnRose
👉 Find out more

Apply

I'm interested

Thank you, you can apply directly by filling in the application form below and choose the ideal slot for an exchange with our Experience team.
‍
Thank you, you can directly submit your request below and choose the ideal slot for an exchange with our Experience team.
‍
📝 Formulaire de candidature📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Demande de formation sur-mesure📆 Prendre un rendez-vous
Oops! The application has not been sent, please try again.

Download the program

Lorem ipsum dolor sit amet consectetur delat adipiscing erratum.
Thank you, you can now download the program, fill in the application form or make an appointment with our Experience team.
Download - 🇫🇷Download - 🇬🇧📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Customised training📝 Apply📆 Book an appointment
Oops! Form validation failed, please try again.

Want to be called back?

Thank you, our Experience team will contact you quickly.
📝 Application form📆 Make an appointment
Oops! The reminder form has not been sent, please try again.
🔎 I would like to know more
📑 Download the program
Home
Bachelors 3rd year
Masters
MBA
Short online trainings
Tourism
Tourism
Tourism
Tourism
Tourism
Tourism
Tourism
Tourism
Territorial marketing training

Territorial marketing training

Territorial marketing training
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Group video training 💻
1,450€ excl. VAT
Price per participant
Payment in instalments
Interested by this course?
Apply
I'm interested
Download our program

Territorial marketing training: promoting a territory online

The Territorial Marketing course will teach you how to design strategies to attract residents, visitors, talent and investors. You'll develop a comprehensive vision of territorial branding and multi-channel actions.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Territorial Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Prochains événements

📅 Next sessions

Du 16 déc. au 18 déc. 2025
Remote
Places available
Du 20 jan. au 22 jan. 2026
Remote
Places available
Du 14 avr. au 16 avr. 2026
Remote
Places available
Please contact us for the next dates️ or a customised training 📩
No items found.

Benefits of Territorial Marketing training

  • 100% territorial marketing training
  • A mix of theory and practice, using territorial marketing tools
  • An expert trainer in territorial marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Territorial Marketing course

  • Understanding the challenges of marketing applied to territories
  • Develop a promotional strategy tailored to target audiences
  • Deploy communication and promotional initiatives consistent with the region's identity
  • Measure the impact of actions and adjust strategy on an ongoing basis
The admission process
14 hours

Territorial Marketing training program

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Fundamentals of territorial marketing
  • Definition and typology of territories
  • Notions of identity, image, reputation and attractiveness
  • Target groups: residents, visitors, investors, talent
Developing a territorial strategy
  • Territory diagnosis and competitive intelligence
  • Strategic choices and positioning
  • Co-construction with local players
Territory branding
  • Territorial branding and storytelling
  • Graphic charter, logo, signature, shared values
  • Mobilizing stakeholders and ambassadors
Marketing strategy deployment
  • Multi-channel communication (print, digital, events)
  • Content creation and community animation
  • Press relations, partnerships, influence
Digital tools and targeted campaigns
  • Use of social networks, SEO/SEA, emailing
  • Content management platforms and territorial CRM
  • Attraction campaigns, retargeting, marketing automation
Assessment and management
  • Indicators of awareness, attendance, perception
  • Measurement methods and dashboards
  • Strategic adjustments and communication of results
Practical workshop
  • Definition of a territorial action plan based on a real or fictitious case
  • Choice of targets, strategic axes, tools and indicators
  • Group presentations and discussions
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to design and manage a territorial marketing strategy, mobilize stakeholders and promote their territory to its various audiences.

They took part in this training

They recruited students for this training

No items found.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Territorial Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • Accessibilityfor international audiences, contact us: international@crews-education.com
Apply

‍Informations mises à jour le 29/10/2025

To go further

These courses may be of interest to you

Destination Marketing Training
2 days
In-person / Online
See the training
Digital marketing training in Tourism
2 days
In-person / Online
See the training
Formation Travel Planner
2 days
In-person / Online
See the training
Our courses

Stay informed!

Receive our latest news and dates of forthcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
‍

Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
Crews Education
Training organization and apprentice training center
Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
© 2025 Crews Education