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Territorial marketing training

Territorial marketing training

Territorial marketing training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,450€ excl. VAT
Price per participant
Payment in instalments
Interested in this course?
Apply
I'm interested
Download our program

Territorial marketing training: promoting a territory online

The Territorial Marketing course will teach you how to design strategies to attract residents, visitors, talent and investors. You'll develop a comprehensive vision of territorial branding and multi-channel actions.

Location 📍
Home
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Territorial Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
No
Further studies

📅 Upcoming webinars

📅 Next sessions

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Benefits of Territorial Marketing training

  • 100% territorial marketing training
  • A mix of theory and practice, using territorial marketing tools
  • An expert trainer in territorial marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Territorial Marketing course

  • Understanding the challenges of marketing applied to territories
  • Develop a promotional strategy tailored to target audiences
  • Deploy communication and promotional initiatives consistent with the region's identity
  • Measure the impact of actions and adjust strategy on an ongoing basis
The admission process
14 hours

Territorial Marketing training program

Fundamentals of territorial marketing
  • Definition and typology of territories
  • Notions of identity, image, reputation and attractiveness
  • Target groups: residents, visitors, investors, talent
Developing a territorial strategy
  • Territory diagnosis and competitive intelligence
  • Strategic choices and positioning
  • Co-construction with local players
Territory branding
  • Territorial branding and storytelling
  • Graphic charter, logo, signature, shared values
  • Mobilizing stakeholders and ambassadors
Marketing strategy deployment
  • Multi-channel communication (print, digital, events)
  • Content creation and community animation
  • Press relations, partnerships, influence
Digital tools and targeted campaigns
  • Use of social networks, SEO/SEA, emailing
  • Content management platforms and territorial CRM
  • Attraction campaigns, retargeting, marketing automation
Assessment and management
  • Indicators of awareness, attendance, perception
  • Measurement methods and dashboards
  • Strategic adjustments and communication of results
Practical workshop
  • Definition of a territorial action plan based on a real or fictitious case
  • Choice of targets, strategic axes, tools and indicators
  • Group presentations and discussions
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to design and manage a territorial marketing strategy, mobilize stakeholders and promote their territory to its various audiences.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Territorial Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • ‍Accessibilityfor international audiences, contact us: international@crews-education.com
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‍Informationupdated on 21/08/2025

Further information

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