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Territorial marketing training

Territorial marketing training

Territorial marketing training
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Group video training 💻
1,450€ excl. VAT
Price per participant
Payment in instalments
Interested by this course?
Apply
I'm interested
Download our program

Formation Marketing territorial : apprenez à valoriser un territoire

The Territorial Marketing course will teach you how to design strategies to attract residents, visitors, talent and investors. You'll develop a comprehensive vision of territorial branding and multi-channel actions.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Territorial Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Prochains événements

📅 Next sessions

Du 20 jan. au 22 jan. 2026
Remote
Places available
Du 14 avr. au 16 avr. 2026
Remote
Places available
Du 9 juin au 11 juin 2026
Remote
Places available
Please contact us for the next dates️ or a customised training 📩
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Benefits of Territorial Marketing training

  • Une formation appliquée à 100% aux enjeux des territories
  • A mix of theory and practice
  • Un formateur expert du marketing territorial
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Territorial Marketing course

  • Understanding the challenges of marketing applied to territories
  • Develop a promotional strategy tailored to target audiences
  • Deploy communication and promotional initiatives consistent with the region's identity
  • Measure the impact of actions and adjust strategy on an ongoing basis
The admission process

Avis sur la formation

14 hours

Territorial Marketing training program

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Fundamentals of territorial marketing
  • Definition and typology of territories
  • Notions of identity, image, reputation and attractiveness
  • Target groups: residents, visitors, investors, talent
Developing a territorial strategy
  • Territory diagnosis and competitive intelligence
  • Strategic choices and positioning
  • Co-construction with local players
Territory branding
  • Territorial branding and storytelling
  • Graphic charter, logo, signature, shared values
  • Mobilizing stakeholders and ambassadors
Marketing strategy deployment
  • Multi-channel communication (print, digital, events)
  • Content creation and community animation
  • Press relations, partnerships, influence
Digital tools and targeted campaigns
  • Use of social networks, SEO/SEA, emailing
  • Content management platforms and territorial CRM
  • Attraction campaigns, retargeting, marketing automation
Assessment and management
  • Indicators of awareness, attendance, perception
  • Measurement methods and dashboards
  • Strategic adjustments and communication of results
Practical workshop
  • Definition of a territorial action plan based on a real or fictitious case
  • Choice of targets, strategic axes, tools and indicators
  • Group presentations and discussions
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to design and manage a territorial marketing strategy, mobilize stakeholders and promote their territory to its various audiences.

They took part in this training

Quelques entreprises partenaires

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Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Territorial Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • Accessibilityfor international audiences, contact us: international@crews-education.com
Apply

‍Informations mises à jour le 29/10/2025

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