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Bachelors 3rd year
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Bachelor Food Marketing

Bachelor Food Marketing

Marketing and Communications Manager

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Best Seller ⭐
Certification Training 🎓

The only Bachelor's degree dedicated to marketing and digital for restaurants

The Bachelor's degree in Food Marketing (BMR) is ideal for developing skills in marketing, digital and communications, and applying them to the food sector. This Bachelor's degree in Food Marketing, available as an initial or sandwich course, will enable you to master all the tools and methodologies used in the food industry, so that you can implement digital solutions in this sector.

Location 📍
Online, via video chat 💻
Back to school
Sep. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-recognized - Level 6*
Accessibility
Bac+2
Admission 📝
Based on application and oral examination
Prerequisites
Further studies
Satisfaction ⭐

*The Bachelor Food Marketing prepares students for the "Chargé de marketing & communication" title, certified at level 6, NSF codes 312 and 320, registered with the RNCP on 19/07/2023, awarded by Ascencia Business School.

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Online
Bachelor Food Marketing
Customised training ⚙️
On request
Online training 💻
Price per participant
Interested in this training ?
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The advantages of the Bachelor Food Marketing

  • The Bachelor's degree in Restaurant Marketing is available as an initial or sandwich course.
  • A course focusing on marketing and digital in the foodservice industry
  • Online and live courses
  • 30 digital, marketing and food professionals (average age 36)
  • State-recognized qualification (RNCP Level 6)
  • For work-study programs: fully funded training + a monthly salary
  • Significant geographical mobility for studying, working, and traveling

Objectives of the Bachelor Food Marketing

  • Develop a marketing strategy and design communication tools for the foodservice industry
  • Master the levers of digital marketing and draw up a marketing and communication action plan for the foodservice sector.
  • Adopt project management methods and coordinate customer relations in the foodservice industry
  • Manage a restaurant marketing action plan in an international context

Admissions for the Bachelor Food Marketing

‍

Accessible from a Bac+2 level (BTS, DUT, digital school, business school, school specializing in catering), the course is aimed at students wishing to develop their skills in digital and marketing professions, applied in the catering sector.

The admission process

The Bachelor of Restaurant Marketing program

The work-study schedule for the Bachelor Food Marketing program isone week in class, three weeks on the job.

The program is organized as follows:

  • 80% of content is focused on marketing and digital skills in the foodservice industry.
  • 20% of the total hours are project-based.
  • Almost all courses and projects are designed to develop the dual skills of Marketing & Food.
145h: Marketing and digital catering
  • Restaurant trends
  • Technology and sector watch in the foodservice industry
  • Restaurant technology tools
  • Food Marketing
  • Restaurant events
  • Content strategy for the foodservice industry
  • Social Media applied to the restaurant industry
  • Analytics
  • SEO for restaurants
  • SEA for restaurants
  • CRM, Retention, and Emailing
  • 360° Communication
  • Brand Management
130h: Design & Tech
  • Design Thinking
  • Creative and Graphic Culture
  • Adobe Suite (Lightroom, Photoshop, Illustrator, Premiere)
  • UX/UI Design
  • Fundamentals of Web
  • Content Management Systems (CMS)
  • NoCode & automation
35h: Product & Innovation
  • Project Management
  • Agile Methodology
  • Customer Success Management
  • Methodologies
  • Artificial intelligence
8pm: Business & Entrepreneurship in the restaurant industry
  • Digital & corporate law in the foodservice industry
  • Become an independent / freelance professional
  • Social responsibility of food service companies
  • International approach
40h: Personal Development
  • Professional English applied to the digital and restaurant industries
  • Public Speaking
  • Personal Branding
115h: Projects, seminars and support
  • Minimum 6 projects to complete: Onboarding, UX/UI Design, Traffic acquisition, Call for tenders, Photo/video, 360° Project
  • 1 international seminar and In-person events in France
  • Group and individualized support
  • Participation in conferences, webinars, and meetups throughout the year
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Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, trainees can join catering companies or continue their studies with a Master in Digital & Catering Marketing.

  • Digital Marketing Manager
  • Marketing and Communications Manager
  • Digital Marketing Manager
  • Marketing and Communications Project Manager
  • Web Project Manager
  • Customer Success Manager
  • Traffic Manager
  • Community Manager

They took part in this training

Some of our partner companies

Financing Your Training

The initial cost of the Bachelor's degree in Restaurant Marketing 2026-2027 is €7,500. 

Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

For work-study programs (apprenticeship or professionalization contract), the training fees of €9,900 are covered by companies and/or the company's OPCO.

To learn about all fees and financing options, please consult our dedicated page.

Read more
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Other informations

Target Skills
Methods used
  • Theoretical courses with live remote instruction by industry professionals 
  • Completion of projects for partner companies
  • In-person seminars
  • Participation in conferences and events
  • ~30 expert speakers
Evaluation methods

The awarding of the qualification is conditional upon the validation of all competency blocks. It is entirely possible to validate one or more blocks if the qualification has not been fully validated.
Link to the RNCP sheet.

  • Continuous assessment throughout the course and end-of-year exams
  • Project submissions and oral defenses during the training
  • End-of-year project defense
Results

This program is new for 2026-2027. Results will be updated in December 2027.

  • Number of Apprentices: NA
  • National certification success rate: see the title's RNCP sheet
  • Certification attainment rate with Crews: NA
  • Exam presentation rate: NA
  • Further study rate: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA
  • Satisfaction rate at end of training: NA
  • Added value: digital expertise and catering.
  • Number of Partner Companies: 150

CFA data is updated annually and available on the publication site.

Accessibility & International
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Information updated on March 24, 2026

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