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Formation Lead Generation

Formation Lead Generation

Formation Lead Generation
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Group video training 💻
1,590 EXCL. TAX
Price per participant
Payment in instalments
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Formation Lead Generation : maîtriser la prospection

La formation Lead Generation vous apprendra à concevoir une stratégie complète de prospection digitale, de l’acquisition au suivi. Vous apprendrez à utiliser les bons outils pour générer, qualifier et convertir efficacement vos prospects.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Spécialisation Lead Generation" par Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Prochains événements

📅 Next sessions

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Please contact us for the next dates️ or a customised training 📩
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Les plus de la formation Lead Generation

  • Une formation appliquée à 100% à la Lead Generation
  • Un mélange de théorie et de pratique, avec utilisation des outils du Lead Generation
  • Un formateur expert de Lead Generation
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectifs de la formation Lead Generation

  • Comprendre les fondamentaux de la génération de leads en B2B et B2C
  • Structurer une stratégie de lead generation omnicanale performante
  • Utiliser les bons outils pour capter, qualifier et convertir les prospects
  • Mettre en place un tunnel de conversion efficace avec un suivi mesurable
The admission process

Avis sur la formation

14 hours

Le programme de la formation Lead Generation

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Introduction à la lead generation
  • Définition, enjeux et objectifs selon les modèles économiques
  • Typologies de leads : MQL, SQL, prospects froids, chauds
  • Cycle de vie d’un lead et alignement marketing/ventes
Stratégie de génération de leads
  • Audit de son entonnoir actuel
  • Définition des personas et messages adaptés
  • Choix des canaux : inbound, outbound, SEO, SEA, social, événements
Outils et leviers
  • Landing pages, formulaires, lead magnets
  • Emailing, marketing automation, CRM, chatbot
  • LinkedIn, campagnes sponsorisées, cold emailing, webinars
Qualification et nurturing
  • Critères de scoring, segmentation
  • Mise en place de workflows automatisés
  • Contenus adaptés à chaque étape du tunnel
Suivi, reporting et optimisation
  • KPIs essentiels : CPL, taux de conversion, ROAS
  • A/B testing et itération
  • Intégration CRM et dashboards personnalisés
Atelier de mise en application
  • Élaboration d’une stratégie de génération de leads pour un cas réel
  • Conception d’une landing page et d’un workflow automatisé
  • Présentation de la stratégie, indicateurs attendus et plan d’action
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Career opportunities and further studies

Job opportunities and career paths

À l’issue de la formation, les apprenants pourront concevoir et piloter une stratégie de lead generation complète, alignée avec les objectifs commerciaux, et s’appuyant sur les bons outils, contenus et leviers d’acquisition.

They took part in this training

Quelques entreprises partenaires

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Financing Your Training

Crews étant certifié Qualiopi pour les actions de formation, il existe de nombreuses aides et moyens de financer la formation Lead Generation.
Nous vous invitons à consulter la page dédiée aux modalités de financement ci-dessous.

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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • Accessibilityfor international audiences, contact us: international@crews-education.com
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‍Informations mises à jour le 22/12/2025

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