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Lead Generation Training

Lead Generation Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Lead Generation Training: Mastering Prospecting

The Lead Generation course will teach you how to develop a comprehensive digital lead generation strategy, from acquisition to follow-up. You’ll learn how to use the right tools to effectively generate, qualify, and convert leads.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Lead Generation Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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Lead Generation Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,590 € excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

The Benefits of the Lead Generation Training Program

  • A training program 100% focused on lead generation
  • A combination of theory and practice, incorporating lead generation tools
  • An expert trainer in lead generation
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Lead Generation Training

  • Understanding the basics of lead generation in B2B and B2C
  • Developing an Effective Omnichannel Lead Generation Strategy
  • Use the right tools to attract, qualify, and convert leads
  • Set up an effective conversion funnel with measurable tracking
The admission process

The Lead Generation Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Lead Generation
  • Definition, challenges, and objectives according to economic models
  • Types of leads: MQLs, SQLs, cold prospects, warm prospects
  • Lead Lifecycle and Marketing-Sales Alignment
Lead Generation Strategy
  • Review of their current sales funnel
  • Defining personas and tailoring messages
  • Channel selection: inbound, outbound, SEO, SEA, social media, events
Tools and levers
  • Landing pages, forms, lead magnets
  • Email marketing, marketing automation, CRM, chatbot
  • LinkedIn, sponsored campaigns, cold emailing, webinars
Lead qualification and nurturing
  • Scoring criteria, segmentation
  • Implementation of automated workflows
  • Content tailored to each stage of the funnel
Monitoring, reporting, and optimization
  • Key KPIs: CPC, conversion rate, ROAS
  • A/B testing and iteration
  • CRM integration and custom dashboards
Practical Workshop
  • Developing a lead generation strategy for a real-world case study
  • Design of a landing page and an automated workflow
  • Presentation of the strategy, expected indicators, and action plan
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,590 € excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the training, participants will be able to design and implement a comprehensive lead generation strategy that aligns with business objectives and leverages the right tools, content, and acquisition channels.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for Lead Generation training.
We invite you to visit the page below dedicated to funding options.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on February 27, 2026

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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- apprenticeship course center.
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