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SDR Training - Sales Development Representative

SDR Training - Sales Development Representative

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

SDR Training: Mastering B2B Prospecting

The Sales Development Representative (SDR) training program will help you understand the strategic challenges of B2B lead generation. You will learn how to qualify leads, structure your multichannel campaigns, and effectively manage a sales pipeline.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Sales Development Representative Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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SDR Training - Sales Development Representative
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,680 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

Benefits of the Sales Development Representative Training Program

  • A training program 100% focused on Sales Development Representatives
  • A combination of theory and practice, using SDR tools
  • An expert trainer for Sales Development Representatives
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Sales Development Representative Training Program

  • Understanding the strategic role of the SDR in the B2B sales cycle
  • Mastering lead generation and lead qualification techniques
  • Use digital lead generation and automation tools
  • Develop a compelling sales pitch and learn how to handle objections
The admission process

The Sales Development Representative Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Role and Responsibilities of the SDR
  • Understanding the SDR's role within a sales team
  • Difference between SDR, BDR, and Account Executive
  • Collaboration with the marketing and sales departments
Definition of Targets and Key Performance Indicators
  • Creating personas
  • Methods for sourcing qualified leads
  • Using tools such as LinkedIn Sales Navigator, Kaspr, Dropcontact…
Multi-channel lead generation
  • Cold emailing, cold calling, social selling
  • Creating custom sequences
  • Best practices and deliverability guidelines
Automation tools and CRM
  • Getting started with tools like Lemlist, HubSpot, and LaGrowthMachine
  • Lead tracking in a CRM
  • Pipeline Management and Daily Tasks
Initial contact and pitch
  • AIDA, BANT, and SPIN methodologies
  • Opening lines, storytelling, handling objections
  • Hand over to the Account Executive
Performance monitoring
  • SDR KPIs: volume, conversion rate, qualified appointments
  • Campaign analysis, feedback, and iterations
  • Continuous improvement and individual coaching

‍

Scenario
  • Simulation of a complete prospecting process
  • Creating a sequence and managing a short cycle
  • Oral presentation and group feedback

‍

I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,680 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the training, participants will be able to implement a structured lead generation strategy, effectively use sales automation tools, rigorously qualify leads, and sustainably feed the sales pipeline.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for the Sales Development Representative training program.
We invite you to visit the page below dedicated to funding options.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on February 27, 2026

To go further

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Lemlist Training
2 days
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Digital Prospecting Training
2 days
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Our trainings

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
Crews Education
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