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AI & Soccer Training

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Certification Course 🎓

AI & Soccer Training: Innovating in Soccer

The AI & Soccer course will introduce you to innovative applications of artificial intelligence in the world of professional and amateur soccer. You’ll learn how to leverage tools for performance analysis, scouting, communication, and fan engagement, using a practical, data-driven approach. Through real-world case studies and hands-on workshops, you’ll be able to identify the most relevant strategies tailored to your on-field, marketing, or strategic challenges.

Location 📍
Back to school
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✅ Parallel admissions available
Certification 🎓
Certificate issued
"AI & Soccer Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

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AI & Soccer Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,790€ excl. VAT
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The Benefits of the AI & Soccer Training Program

  • A training program focused entirely on artificial intelligence in soccer
  • A blend of theory and practice, incorporating tools from soccer and technology
  • An expert trainer in AI applied to sports
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the AI & Soccer Training Program

  • Understanding the challenges and use cases of artificial intelligence in the world of soccer
  • Explore the technologies and tools used for performance, analysis, and strategy
  • Identify the impacts of AI on the soccer industry and opportunities for growth
  • Know how to apply data-driven approaches at different levels of a club or organization

The AI & Soccer Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

An Overview of AI in Soccer
  • Definitions, Categories, and Strategic Issues
  • The major technology categories: machine learning, computer vision, NLP
  • Differences Between Generative AI and Analytical AI
Game Performance and Analysis
  • GPS tracking, video tracking, biometric data
  • Performance modeling and injury prediction
  • Examples of tools: Wyscout, SkillCorner, Metrica Sports
Scouting, recruitment, and sports strategy
  • Talent identification through data scouting
  • Comparative analysis of profiles and decision support
  • Case studies of innovative clubs (Brentford, Midtjylland, etc.)
Fan experience and personalized marketing
  • AI for CRM and Dynamic Ticketing
  • Chatbots, automated content, campaign personalization
  • Analysis of fan behavior on social media and platforms
Generative AI and Club Communications
  • AI-assisted creation of visual content, text, or videos
  • Optimizing editorial schedules
  • Risks, Ethics, and Brand Consistency
Practical Workshop
  • Selecting a club priority (recruitment, fan engagement, performance data)
  • Identification of a suitable AI workflow or tool
  • Presentation of recommendations

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the training, participants will be able to implement AI-based innovation strategies in a soccer environment, improve sports and marketing decision-making, and strengthen their organization’s competitive advantage.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for the AI & Soccer training program.
We invite you to visit the page below dedicated to funding options.

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International

Information updated on March 26, 2026

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