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Digital Acquisition Training

Digital Acquisition Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Digital Acquisition Training: Driving a Successful Strategy

The Digital Acquisition course will teach you how to master the key elements of digital marketing to generate qualified traffic. You’ll learn how to build an effective omnichannel strategy that combines SEO, SEA, social media advertising, inbound marketing, email marketing, and performance tracking. Through a hands-on workshop, you’ll be able to structure a cohesive and profitable acquisition strategy.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Digital Acquisition Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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Digital Acquisition Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,680 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

The Benefits of the Digital Acquisition Training Program

  • A training program focused entirely on digital acquisition
  • A blend of theory and practice, incorporating digital learning tools
  • An expert trainer in digital acquisition
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Training Objectives: Digital Acquisition

  • Understanding the drivers of digital acquisition and how they complement each other
  • Knowing how to implement a successful omnichannel acquisition strategy
  • Optimize paid and organic campaigns based on marketing objectives
  • Measuring and improving the performance of acquisition channels
The admission process

The Digital Acquisition Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Digital Acquisition
  • Definitions, Objectives, and Challenges
  • Differences Between Acquisition, Retention, and Conversion
  • Overview of the main online acquisition channels
Search Engine Optimization (SEO)
  • Technical, semantic, and editorial optimization
  • High-value content
  • Concepts of local, mobile, and geosemantic SEO
Online advertising (SEA, social media ads, display ads)
  • Google Ads: Search, Display, Shopping
  • Social Ads (Meta, LinkedIn, TikTok, etc.): Objectives, Targeting, Formats
  • Creating effective campaigns and managing budgets
Lead generation and inbound marketing
  • Lead magnets, landing pages, forms
  • Automation, lead nurturing, and CRM tools
  • Alignment between content, customer journey, and data
Email marketing and retargeting
  • Engagement Strategy and Segmentation
  • Automated workflows, triggers, and customization
  • Ad retargeting and behavioral email marketing

‍

Performance Monitoring and Optimization
  • Key KPIs: CAC, ROAS, CPL, conversion rate
  • A/B testing, budget reallocation, optimization scenarios
  • Data-driven dashboard for management and decision-making

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Practical Workshop
  • Developing a comprehensive acquisition strategy based on a real-world case study
  • Channel selection, campaign setup, cost calculation
  • Reporting Simulation and Optimization Recommendations

‍

I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,680 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the training, participants will be able to develop a comprehensive digital acquisition strategy, manage their channels in a consistent manner, and maximize the return on investment of their marketing efforts.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for the Digital Acquisition training program.
We invite you to visit the page below dedicated to funding options.

Read more
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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on February 27, 2026

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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