GEO Training for the CMI France Media Group

GEO Training for the CMI France Media Group

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Crews provided training on GEO (Generative Engine Optimization) to nine employees of the CMI France media group. Spread over four half-days, this session had a clear objective: to enable the teams to anticipate the major changes brought about bygenerative AI and new conversational engines.

As user behavior gradually shifts from traditional search engines to platforms like ChatGPT, Gemini, and Perplexity, the question is no longer simply “How can I be visible on Google?” but rather: “How can I be visible in the answers generated by artificial intelligence?”

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Geo is becoming a key strategic issue for the media

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GEO involves optimizing content to appear in the responses generated by AI-powered search engines. Unlike traditional SEO, it is no longer just about ranking on a results page, but about having content selected, cited, and incorporated into synthesized responses.

For a media group like CMI France, this represents a major challenge:

• Adapting editorial output to new search methods
• Strengthen the authority and credibility of the content
• Structure articles so that they can be understood and utilized by AI models
• Maintaining the visibility and influence of media brands in a changing ecosystem

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Practical, strategic, and tailored training

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The training offered by Crews is based on an approach that is both educational and practical. Participants worked on:

• How Generative Models and Large Language Models Work
• The Key Differences Between SEO and GEO
• New Approaches to Intent and Conversational Queries
• Best practices for editorial structuring tailored to AI
• Ways to enhance the expertise, authority, and credibility of content
• Emerging indicators for measuring exposure in AI environments

The goal was not merely theoretical: the aim was to provide concrete tools that could be directly applied in their daily work.

👉 Train my employees

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Very positive feedback from the teams

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At the end of the training, the feedback was extremely encouraging, particularly from Karine, a participant in the training, who said:

“Our trainer was incredibly knowledgeable and attentive; she adapted perfectly to our skill level and needs. It’s great to learn from someone who really knows what they’re talking about because they use these tools and techniques in their daily work. I have nothing but praise for the training—I highly recommend it!” Karine C.

A return that perfectly illustrates the essence of Crews’ training programs: hands-on expertise, tailored instruction, and immediate practical application.

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Train today to stay relevant tomorrow

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GEO is gradually establishing itself as a key skill for marketing, editorial, and digital teams. It does not replace SEO; rather, it complements it and extends it to a new ecosystem whereAI serves as a central intermediary for accessing information.

By choosing to train its teams now, CMI France is demonstrating its commitment to anticipating changes in the media industry and staying one step ahead.

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Interested in training your teams in GEO?

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Crews supports media organizations, businesses, and institutions in strategically integrating GEO and addressing new challenges related to generative AI.

👉 Get trained at GEO

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Crews is Qualiopi-certified, and all our training courses are eligible for funding through OPCOs.