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Formation Media Buying

Formation Media Buying

Formation Media Buying
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Group video training 💻
1 680 € HT
Price per participant
Payment in instalments
Interested by this course?
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Download our program

Formation Media Buying : maîtriser l’achat média

La formation Media Buying vous apprendra à piloter des campagnes publicitaires performantes sur les principales plateformes digitales. Vous découvrirez comment maîtriser les leviers d’achat média, optimiser vos investissements publicitaires et maximiser votre ROAS.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Spécialisation Media Buying" par Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Prochains événements

📅 Next sessions

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Please contact us for the next dates️ or a customised training 📩
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Les plus de la formation Media Buying

  • Une formation appliquée à 100 % à l’achat média en ligne
  • Un mélange de théorie et de pratique, avec utilisation des outils du media buying
  • An expert trainer in digital media buying
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectifs de la formation Media Buying

  • Comprendre les fondamentaux de l’achat média digital
  • Savoir configurer des campagnes performantes sur les principales plateformes publicitaires
  • Maîtriser le ciblage, le budget et l’optimisation en fonction des objectifs marketing
  • Analyser les résultats et ajuster les leviers pour maximiser le ROAS
The admission process

Avis sur la formation

14 hours

Le programme de la formation Media Buying

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Introduction au media buying
  • Définition, enjeux et place dans le marketing mix
  • Paid media vs owned vs earned media
  • Panorama des plateformes (Meta, Google, TikTok, LinkedIn, Display…)
Création de campagnes publicitaires
  • Définir les objectifs : notoriété, trafic, conversions
  • Choix des canaux selon les cibles
  • Structure d’une campagne : budget, formats, audiences, placements
Ciblage et stratégies d’enchères
  • Segmentation, audiences personnalisées, lookalike
  • Ciblage contextuel, comportemental, intentionniste
  • CPC, CPM, CPA : comprendre les différents modèles
Création des assets publicitaires
  • Rédaction d’accroches efficaces
  • Formats visuels : carrousels, vidéos courtes, stories, bannières
  • Tests A/B, respect des guidelines des plateformes
Pilotage et optimisation
  • Suivi des KPIs : CTR, impressions, ROAS, conversions
  • Utilisation des pixels et événements de conversion
  • Optimisations budgétaires et créatives

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Atelier de mise en pratique
  • Création d’une campagne multi-plateformes
  • Paramétrage des audiences et tests
  • Analyse des performances et recommandations

‍

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Career opportunities and further studies

Job opportunities and career paths

À l’issue de la formation, les apprenants pourront mettre en œuvre des campagnes publicitaires ciblées et performantes, optimiser leurs investissements en media buying et analyser leurs retombées selon leurs objectifs de marque.

They took part in this training

Quelques entreprises partenaires

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Financing Your Training

Crews étant certifié Qualiopi pour les actions de formation, il existe de nombreuses aides et moyens de financer la formation Media Buying.
Nous vous invitons à consulter la page dédiée aux modalités de financement ci-dessous.

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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • Accessibilityfor international audiences, contact us: international@crews-education.com
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‍Informations mises à jour le 30/01/2026

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