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Media Buying Training

Media Buying Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Media Buying Training: Mastering Media Buying

The Media Buying course will teach you how to run effective advertising campaigns on major digital platforms. You’ll learn how to master media buying strategies, optimize your advertising spend, and maximize your ROAS.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Media Buying Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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Media Buying Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,680 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

The Benefits of Media Buying Training

  • A training program focused entirely on online media buying
  • A combination of theory and practice, incorporating media buying tools
  • An expert trainer in digital media buying
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Media Buying Training Course

  • Understanding the basics of digital media buying
  • Know how to set up effective campaigns on major advertising platforms
  • Master targeting, budgeting, and optimization in line with marketing objectives
  • Analyze the results and adjust the levers to maximize ROAS
The admission process

The Media Buying Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Media Buying
  • Definition, challenges, and role in the marketing mix
  • Paid media vs. owned media vs. earned media
  • Overview of platforms (Meta, Google, TikTok, LinkedIn, Display, etc.)
Creating advertising campaigns
  • Define your goals: brand awareness, traffic, conversions
  • Selecting channels based on the target audience
  • Campaign structure: budget, formats, audiences, placements
Targeting and bidding strategies
  • Segmentation, custom audiences, lookalike audiences
  • Contextual, behavioral, and intent-based targeting
  • CPC, CPM, CPA: Understanding the Different Models
Creation of advertising assets
  • Writing Effective Headlines
  • Visual formats: carousels, short videos, stories, banners
  • A/B testing, compliance with platform guidelines
Management and Optimization
  • Tracking KPIs: CTR, impressions, ROAS, conversions
  • Using pixels and conversion events
  • Budgetary and creative optimizations

‍

Hands-on workshop
  • Creating a multi-platform campaign
  • Audience targeting and testing
  • Performance Analysis and Recommendations

‍

I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,680 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the training, participants will be able to launch targeted and effective advertising campaigns, optimize their media buying budgets, and analyze their results in light of their brand objectives.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for Media Buying training.
We invite you to visit the page below dedicated to funding options.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on February 27, 2026

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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