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Formation Copywriting

Formation Copywriting

Formation Copywriting
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Group video training 💻
1 570 € HT
Price per participant
Payment in instalments
Interested by this course?
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Formation Copywriting : maîtriser l’écriture persuasive

La formation Copywriting vous apprendra à écrire pour convaincre, captiver et transformer. Vous découvrirez les grands principes du copywriting, apprendrez à adapter votre plume aux canaux digitaux (emailing, réseaux sociaux, landing pages...) et développerez vos compétences rédactionnelles à travers des cas pratiques concrets. Idéal pour faire passer vos messages avec impact, quel que soit votre support de communication.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Spécialisation Copywriting" par Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

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Les plus de la formation Copywriting

  • Une formation appliquée à 100% au copywriting
  • Un mélange de théorie et de pratique, avec utilisation des outils du copywriting
  • Un formateur expert de copywriting
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectifs de la formation Copywriting

  • Comprendre les grands principes du copywriting et ses usages professionnels
  • Écrire des textes persuasifs adaptés à différents formats digitaux
  • Maîtriser les techniques d’accroche, de structuration et d’appel à l’action
  • Adapter sa plume aux cibles, aux plateformes et aux objectifs
The admission process
14 hours

Le programme de la formation Copywriting

Introduction au copywriting
  • Définition, origines et différence avec la rédaction web
  • Objectifs du copywriting dans le marketing digital
  • Les leviers psychologiques de la persuasion
Techniques fondamentales d’écriture persuasive
  • Rédiger une accroche impactante
  • Utiliser les modèles AIDA, PAS, 4C, etc.
  • Soigner les titres, les intertitres, les CTA
Adapter son copywriting aux supports
  • Emailing, landing pages, publicités, réseaux sociaux
  • Scripts vidéos, newsletters, pages de vente
  • Travail sur le ton, le rythme et la voix de marque
Copywriting orienté conversion
  • Écriture centrée sur les besoins et les objections des cibles
  • Optimisation des contenus pour le SEO sans sacrifier l’impact
  • Analyse de performances (taux de clic, conversion, engagement)
Cas pratiques
  • Réécriture de pages de vente existantes
  • Création d’une séquence email ou d’une landing page
  • Débrief collectif et retours personnalisés
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I'm interested

Career opportunities and further studies

Job opportunities and career paths

À l’issue de la formation, les apprenants pourront rédiger des contenus à fort impact émotionnel et commercial, adaptés aux différents canaux digitaux, avec une maîtrise professionnelle des techniques de persuasion.

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Financing Your Training

Crews étant certifié Qualiopi pour les actions de formation, il existe de nombreuses aides et moyens de financer la formation Copywriting.
Nous vous invitons à consulter la page dédiée aux modalités de financement ci-dessous.

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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • Accessibilityfor international audiences, contact us: international@crews-education.com
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‍Informations mises à jour le 30/10/2025

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
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