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Copywriting Training

Copywriting Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Copywriting Training: Mastering Persuasive Writing

The Copywriting course will teach you how to write in a way that persuades, captivates, and converts. You’ll discover the key principles of copywriting, learn how to adapt your writing style to digital channels (email, social media, landing pages, etc.), and develop your writing skills through hands-on exercises. It’s the perfect way to deliver your messages with impact, no matter what communication medium you use.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Copywriting Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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Copywriting Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,570 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

The Benefits of the Copywriting Course

  • A course focused entirely on copywriting
  • A blend of theory and practice, incorporating copywriting techniques
  • An expert copywriting instructor
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Copywriting Course

  • Understanding the basic principles of copywriting and its professional applications
  • Write persuasive content tailored to various digital formats
  • Master the techniques of grabbing attention, structuring content, and creating a call to action
  • Adapting your writing style to your audience, platforms, and objectives
The admission process

The Copywriting Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Copywriting
  • Definition, origins, and differences from web writing
  • Objectives of Copywriting in Digital Marketing
  • The Psychological Levers of Persuasion
Fundamental Techniques of Persuasive Writing
  • Writing a compelling headline
  • Use the AIDA, PAS, 4C, and other models
  • Pay close attention to headlines, subheadings, and CTAs
Adapting your copywriting to different media
  • Email marketing, landing pages, ads, social media
  • Video scripts, newsletters, sales pages
  • Work on tone, rhythm, and brand voice
Conversion-focused copywriting
  • Writing focused on the needs and objections of the target audience
  • Optimizing content for SEO without sacrificing impact
  • Performance analysis (click-through rate, conversion rate, engagement)
Case Studies
  • Rewriting existing sales pages
  • Creating an email sequence or a landing page
  • Group debriefing and personalized feedback
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,570 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the course, participants will be able to write content with strong emotional and commercial impact, tailored to various digital channels, while demonstrating professional mastery of persuasion techniques.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for copywriting training.
We invite you to visit the page below dedicated to funding options.

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Read more
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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on October 30, 2025

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
Crews Education
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