In October, Crews actively supports the French League against Cancer #CrewsEnRose
👉 Find out more

I would like to apply

🔍 I'm interested

Thank you, you can apply directly by filling in the application form below and choose the ideal slot for an exchange with our Experience team.
‍
Thank you, you can directly submit your request below and choose the ideal slot for an exchange with our Experience team.
‍
📝 Application Form📝 Group Session Registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Request for custom training📆 Schedule an appointment
Oops! The application has not been sent, please try again.

📩 View the program

Lorem ipsum dolor sit amet consectetur delat adipiscing erratum.
Thank you, you can now download the program, fill in the application form or make an appointment with our Experience team.
Download - 🇫🇷Download - 🇬🇧📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Customised training📝 Apply📆 Book an appointment
Oops! Form validation failed, please try again.

Want to be called back?

Thank you, our Experience team will contact you quickly.
📝 Application form📆 Make an appointment
Oops! The reminder form has not been sent, please try again.
📩 Download the program
Bachelors 3rd year
Masters
MBA
Trainings
E-business
E-business
E-business
E-business
E-business
E-business
E-business
E-business
GTM Training - Google Tag Manager

GTM Training - Google Tag Manager

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Google Tag Manager Training: Master GTM with Ease

Course Overview The Google Tag Manager (GTM) course will teach you how to set up, manage, and optimize a GTM container without coding. You’ll learn how to effectively track visitor actions on your site, improve data collection, and automate your tagging.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Google Tag Manager Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

No items found.
GTM Training - Google Tag Manager
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,620 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

The Benefits of Google Tag Manager Training

  • A course focused entirely on Google Tag Manager
  • A combination of theory and practice, using Google Tag Manager tools
  • An expert Google Tag Manager trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Google Tag Manager Training Course

  • Understanding the Role of Google Tag Manager in a Digital Strategy
  • Learn how to install, configure, and maintain a GTM container
  • Mastering tags, triggers, and variables for tracking
  • Set up advanced monitoring without technical assistance
The admission process

The Google Tag Manager Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Google Tag Manager
  • How GTM Works and Its Architecture
  • Advantages over a manual implementation of tags
  • Overview of the interface, main menus, and GTM’s workflow
Installing and configuring a container
  • Creating an account and a container
  • Integrating GTM code into a website
  • Test Environment Management (Debugging and Preview)
Tags, triggers, and variables
  • Set up tags (Google Analytics, Google Ads, social media pixels)
  • Set up triggers (clicks, page views, custom events)
  • Using and creating variables (automatic, custom, JavaScript)
Advanced tracking
  • Conversion tracking, forms, scroll tracking, downloads, videos
  • Implementation of Enhanced E-commerce Tracking
  • Managing conditional tags and optimizing performance
Practical Workshop
  • Implementation of a marking plan
  • Setting up comprehensive tracking for a sample website
  • Testing, validation, and publication of the container
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,620 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

No items found.
Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the training, participants will be able to independently set up and manage a Google Tag Manager container, track key events on their website, and ensure the reliability of their data collection without relying on technical support.

They took part in this training

Some of our partner companies

No items found.

Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for Google Tag Manager training.
We invite you to visit the page below dedicated to funding options.

‍

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on October 31, 2025

To go further

These courses may be of interest to you

No items found.
Our trainings

Stay informed!

Receive our latest news and dates of forthcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
‍

Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
Crews Education
Training organization and apprentice training center
Hub Chambéry 3 Rue Lac du Mont Cenis, P.O. Box 70408, 73370 Le Bourget du Lac
Hub Montpellier80Isabelle Eberhardt Street, CS 70800, 34060 Montpellier Cedex 2
© 2026 Crews Education