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AI & Marketing Training

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Certification Course 🎓

Choose an AI course focused on marketing!

The AI & Marketing course will enable you to harness the full potential of artificial intelligence to improve your content, automate your campaigns, and boost your performance. You’ll learn how to use the best tools on the market to generate visuals, optimize your SEO, personalize your campaigns, and analyze your data using augmented analytics.

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Back to school
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✅ Parallel admissions available
Certification 🎓
Certificate issued
"AI & Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
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AI & Marketing Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,790€ excl. VAT
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The Benefits of the AI & Marketing Course

  • A program focused entirely on artificial intelligence and marketing
  • A blend of theory and practice, incorporating AI-powered marketing tools
  • An expert trainer in AI applied to marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the AI & Marketing Training Course

  • Understanding the Applications of Artificial Intelligence in Marketing Strategies
  • Mastering generative AI tools to create effective marketing content
  • Automate and personalize campaigns using AI
  • Measuring the effectiveness of initiatives and improving performance through augmented analytics

The AI & Marketing Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Artificial Intelligence in Marketing
  • Overview of Current and Future Applications
  • Types of AI: generative, predictive, analytical, conversational
  • Strategic Issues and Differentiation Drivers
Creating Marketing Content with AI
  • Using ChatGPT, Gemini, Notion AI, Jasper…
  • Writing emails, blog posts, landing pages, scripts, or newsletters
  • Tailoring messages to specific audiences
Generative Visual AI for Marketing
  • Creating visuals with Midjourney, DALL·E, and Canva AI
  • Creating marketing videos with RunwayML or HeyGen
  • Automating content variations for social media
SEO and Content Creation
  • Structuring AI-Optimized Articles
  • Keyword research, titles, meta descriptions
  • SEO generation and optimization tools
Automated marketing campaigns and AI
  • Intelligent behavioral segmentation
  • Lead scoring and AI triggers in marketing automation
  • Creating dynamic and personalized customer journeys
Data Analysis and Performance
  • Automated reporting using AI
  • Intelligent analysis of campaign results
  • Marketing Decision Support
Practical Workshop
  • Development of an AI-powered mini-marketing strategy
  • Combined use of multiple tools (text, visuals, segmentation)
  • Presentation and personalized feedback

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the training, participants will be able to incorporate artificial intelligence into their marketing strategies to create more effective content, better target their efforts, and measure their performance more accurately.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for AI & Marketing training.
We invite you to visit the page below dedicated to funding options.

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International

Information updated on October 29, 2025

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