Belha Collection: A Look Back at the AI & Hospitality Training Program

AI Training for Hotels in the Belha Collection Group

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Crews led a professional training session in Bayonne, at theLe Bayonne hotel, for the teams at Belha Collection, a hotel operator committed to innovation and enhancing its employees’ skills.

The goal? To teach them the practical basics ofgenerative artificial intelligence applied to the hospitality industry : tools, best practices, use cases… A fast-paced and intense day, rich in discussion and new insights.

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A training program designed for hospitality professionals

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Participants (hotel managers, CFO, HR director, revenue manager, marketing manager, CSR manager, IT manager, etc.) were trained in practical strategies to improve efficiency, optimize the customer experience, and automate certain time-consuming tasks. Through hands-on workshops and demonstrations, they learned how to:

• Understanding HowGenerative Artificial Intelligence Works
• Use AI tools such as ChatGPT, Notion AI, or Gamma to create visual materials, marketing content, or sales pitches
• Identify use cases specific tothe hospitality industry: customer emails, product descriptions, FAQs, marketing scenarios, and sales support
• Learn how to structure their queries to get the best results (prompt engineering)

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An immersive day in the world of AI and the hospitality industry

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This training session is part of a shared commitment to transforming practices in the hospitality industry. All participants highlighted the program’s depth and the quality of the instruction. The variety of topics covered—including customer relationship management, sales promotion, social media communication, and online reputation management—enabled them to envision practical applications for these new tools.

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A training program that everyone agrees on

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At the end of the session, the feedback was almost unanimous: employees strongly recommend this AI & Hospitality training to all companies in the sector. Crews can adapt to any challenge: we offer short formats, longer formats, and custom solutions, ensuring our training sessions are increasingly hands-on.

Yet another example of howartificial intelligence, when properly understood and utilized, is a powerful tool for driving progress and skill development.

Thank you to the Belha Collection team for their trust and enthusiasm throughout the training!

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Interested in training your teams in AI and the hospitality industry?

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Crews offers customized professional training programs, tailored to the specific challenges of your industry. Whether you’re a hotel chain, a small family-run hotel, an inn, or even a spa, we’ll help you integrate AI into your operations in a meaningful and effective way.

👉 View the AI and Hospitality Training Course

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Crews is Qualiopi-certified / all our training courses are eligible for funding through OPCOs