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Mailchimp Training

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Best Seller ⭐
Certification Course 🎓

Mailchimp Training: Mastering Email Marketing

The Mailchimp training course will teach you how to manage your email campaigns from start to finish, from segmenting your contact list to automating advanced workflows. You’ll learn how to design effective emails, integrate external tools (Shopify, WordPress, etc.), and track your marketing performance in detail

Location 📍
Back to school
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✅ Parallel admissions available
Certification 🎓
Certificate issued
"Mailchimp Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

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Mailchimp Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,680 (excluding tax)
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The Benefits of the Mailchimp Training Course

  • A training program 100% focused on Mailchimp
  • A combination of theory and practice, using Mailchimp tools
  • An expert Mailchimp trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Mailchimp Training Course

  • Understanding Mailchimp’s Ecosystem and Key Features
  • Create effective email campaigns that follow best practices
  • Segment your contact list for targeted email campaigns
  • Set up automation workflows and monitor performance

The Mailchimp Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Mailchimp
  • Overview of the platform and its use cases
  • Getting Started with the Interface and Various Modules
  • Create an account, log in to the website or CMS
Contact Management
  • Import, tags, custom fields
  • Segmentation, groups, and dynamic lists
  • Consent Management and GDPR Compliance
Campaign Creation
  • Choosing the format, email design
  • Personalization and best practices for deliverability
  • Tests, previews, scheduled sends
Automation and Workflows
  • Simple and advanced workflows
  • Welcome emails, birthday emails, abandoned cart reminders
  • Behavioral triggers
Integrations and external tools
  • Integration with Shopify, WordPress, Stripe…
  • Forms, landing pages, ads
  • Built-in reports and third-party connectors
Performance monitoring
  • Dashboards, KPIs, campaign analysis
  • Open rates, clicks, conversions
  • Optimizing future campaigns

Hands-on workshop
  • Creating a campaign from start to finish
  • Implementation of an automation workflow
  • Analysis of a real-life case with an oral presentation

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the course, participants will be able to manage their entire email marketing strategy using Mailchimp, automate their marketing activities, improve the quality of their contact list, and optimize their performance.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for Mailchimp training.
We invite you to visit the page below dedicated to funding options.

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International

Information updated on February 27, 2026

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