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The Bachelor's Degree in Sports Marketing (BMS) is ideal for developing skills in marketing, digital media, and communications and applying them to the sports industry. Whether you choose the full-time or work-study track, this sports degree will equip you with a thorough understanding of the tools and methodologies used in the sports industry, enabling you to implement digital solutions in this sector.
*The Bachelor's degree in Sports Marketing prepares students for the Level 6 certified qualification "Marketing & Communications Specialist" (NSF codes 312 and 320), registered with the RNCP on July 19, 2023, and awarded by Ascencia Business School.
Open to students with two years of post-secondary education (BTS, DUT, digital schools, business schools, or sports-focused schools), the program is designed for students who wish to develop their skills in digital and marketing professions as applied to the sports sector.
Candidates must have completed a level 5 qualification (such as a BTS or DUT) in their field, or have a level 4 qualification and 3 years' professional experience in a sales, marketing or communications position.
The work-study program for the Bachelor's degree in Sports consists ofone week of classes followed by three weeks of work experience.
The program is organized as follows:
Upon completion of the program, graduates can join companies in the sports industry or pursue a Master degree in Master & Business (or any other industry-specific specialization).
The tuition for the Bachelor's in Sports Marketing for the 2026–2027 academic year is €7,500.
Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.
Work-study program (apprenticeship or professionalization contract), the training fees of €9,900 are covered by companies and/or the company's OPCO.
To learn about all fees and financing options, please consult our dedicated page.
The awarding of the qualification is conditional upon the validation of all competency blocks. It is entirely possible to validate one or more blocks if the qualification has not been fully validated.
Link to the RNCP sheet.
CFA data is updated annually and available on the publication site.
Information updated on March 24, 2026
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