Data Marketing Training

Data Marketing Training: Mastering Data

The Data Marketing course will help you understand the challenges of data-driven marketing and master the essential tools for analysis and performance. You’ll learn how to use data to guide your marketing decisions and optimize your campaigns.

Location 📍

Back to school

Please contact us

✅ Parallel admissions available

Certification 🎓

Certificate issued

"Data Marketing Specialization" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

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Data Marketing Training

Customised training ⚙️

On request

Online training 💻

14 hours of training

Price per participant

€1,890 (excluding tax)

Interested in this training program?

Apply

I'm interested

Download the program

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The Benefits of the Data Marketing Course

A program focused entirely on data marketing
A blend of theory and practice, incorporating data marketing tools
An expert trainer in data marketing
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Objectives of the Data Marketing Training Course

Understanding the Challenges of Data-Driven Marketing
Identify the right performance and monitoring metrics
Mastering data collection, analysis, and visualization tools
Use data to optimize marketing campaigns and strategy

The admission process

The Data Marketing Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Data Marketing

Definition, Challenges, and Benefits
Overview of internal and external marketing data
The Role of Data-Driven Approaches in Performance

Data collection and processing tools

Tracking, pixels, tags, and cookies
CRM, Google Analytics 4, social listening tools
Data structuring, cleaning, and reliability

Data Analysis for Management

Defining Key Marketing KPIs
Reading dashboards
Segmentation, scoring, and activation of customer data

Visualization and Decision-Making

Use of data visualization tools (e.g., Looker Studio, Power BI)
Creation of dashboards tailored to business needs
Data Storytelling and Internal Communication

Optimizing Marketing Initiatives

Test & learn, A/B testing, attribution
Measuring the performance of channels and campaigns
Using data to personalize customer journeys

I'm interested

Formats tailored to your needs

2-day training course

14 hours

Video

Group of up to 5 people

€1,890 (excluding tax)

Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the course, participants will be able to develop a data-driven marketing strategy, master essential analytical tools, and make more informed decisions to improve overall performance.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for Data Marketing training.
We invite you to visit the page below dedicated to funding options.

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Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of training: NA
Individual progression rate: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

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Information updated on March 24, 2026

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