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Formation Data Marketing

Formation Data Marketing

Formation Data Marketing
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Group video training 💻
1 680 € HT
Price per participant
Payment in instalments
Interested by this course?
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Formation Data Marketing : maîtriser les données

La formation Data Marketing vous permettra de comprendre les enjeux du marketing piloté par la donnée et de maîtriser les outils essentiels à l’analyse et à la performance. Vous apprendrez à utiliser les données pour orienter vos décisions marketing et optimiser vos campagnes.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Spécialisation Data Marketing" par Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Prochains événements

📅 Next sessions

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Les plus de la formation Data Marketing

  • Une formation appliquée à 100% au Data Marketing
  • Un mélange de théorie et de pratique, avec utilisation des outils du Data Marketing
  • Un formateur expert du Data Marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectifs de la formation Data Marketing

  • Comprendre les enjeux du marketing piloté par la donnée
  • Identifier les bons indicateurs de performance et de suivi
  • Maîtriser les outils de collecte, d’analyse et de visualisation
  • Utiliser les données pour optimiser les campagnes et la stratégie marketing
The admission process

Avis sur la formation

14 hours

Le programme de la formation Data Marketing

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Introduction au Data Marketing
  • Definition, challenges and benefits
  • Panorama des données marketing internes et externes
  • Le rôle du data-driven dans la performance
Outils de collecte et de traitement
  • Tracking, pixels, tags et cookies
  • CRM, Google Analytics 4, outils de social listening
  • Structuration, nettoyage et fiabilité des données
Exploitation des données pour le pilotage
  • Définition des KPIs marketing clés
  • Lecture des tableaux de bord
  • Segmentation, scoring et activation de la donnée client
Visualisation et prise de décision
  • Utilisation d’outils de dataviz (ex : Looker Studio, Power BI)
  • Création de dashboards adaptés aux besoins métiers
  • Storytelling de la donnée et communication interne
Optimisation des actions marketing
  • Test & learn, A/B testing, attribution
  • Mesure de la performance des canaux et campagnes
  • Utilisation de la data pour personnaliser les parcours
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Career opportunities and further studies

Job opportunities and career paths

À l’issue de la formation, les apprenants pourront structurer une approche marketing pilotée par les données, maîtriser les outils d’analyse essentiels et prendre des décisions plus éclairées pour améliorer la performance globale.

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Financing Your Training

Crews étant certifié Qualiopi pour les actions de formation, il existe de nombreuses aides et moyens de financer la formation Data Marketing.
Nous vous invitons à consulter la page dédiée aux modalités de financement ci-dessous.

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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • Accessibilityfor international audiences, contact us: international@crews-education.com
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‍Informations mises à jour le 30/10/2025

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