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CSM Training

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Certification Course 🎓

CSM Training: Building Customer Loyalty

The Customer Success Manager training program will teach you how to build strong relationships with your customers to improve their loyalty and satisfaction. You will develop practical expertise in the tools, methods, and key metrics of customer success.

Location 📍
Back to school
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✅ Parallel admissions available
Certification 🎓
Certificate issued
"CSM Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

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CSM Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,490€ excl. VAT
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The Benefits of CSM Training

  • A training program 100% focused on Customer Success
  • A blend of theory and practice, incorporating Customer Success tools
  • An expert Customer Success trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the CSM Training Program

  • Understanding the strategic role of the Customer Success Manager in customer retention
  • Implement a proactive customer support strategy
  • Develop skills in customer relations, analysis, and portfolio management
  • Mastering CRM tools, KPIs, and customer satisfaction processes

The CSM Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Understanding the Role of the Customer Success Manager
  • The Evolution of the Role: From Customer Support to Customer Success
  • Scope and key responsibilities: onboarding, follow-up, upselling, customer retention
  • CSM vs. Account Manager vs. Support: Understanding the Differences Between These Roles
Implement a Customer Success Strategy
  • Segmentation of the customer portfolio
  • Development of personalized follow-up plans
  • Using CRM tools and customer dashboards
Communicate Effectively
  • Active listening techniques and a consultative approach
  • Handling objections, frustration, or dissatisfaction
  • Building a lasting and proactive relationship
Track and measure performance
  • Defining the Right KPIs: Churn, NPS, Adoption Rate, Retention
  • Managing Customer Satisfaction and Value
  • Organizing quarterly business reviews (QBRs) and developing actionable feedback
Role-playing workshop
  • Case Study on a SaaS Company or B2B Service
  • Identifying opportunities, drafting a plan for success
  • Client Pitch and Follow-Up Management

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, participants will be able to take on the role of Customer Success Manager, develop an effective support strategy, and actively contribute to customer retention and revenue growth.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for the CSM (Customer Success Manager) training program.
We invite you to visit the page below dedicated to funding options.

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International

Information updated on October 30, 2025

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