A/B Testing Training

A/B Testing Training: Mastering Performance Testing

The A/B Testing course will teach you how to design, run, and analyze effective A/B tests to optimize user journeys, improve conversion rates, and refine content choices. You’ll learn about the tools, methodologies, and best practices for integrating experimentation into a data-driven, continuous improvement process.

Location 📍

Back to school

Please contact us

✅ Parallel admissions available

Certification 🎓

Certificate issued

"A/B Testing Specialization" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

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A/B Testing Training

Customised training ⚙️

On request

Online training 💻

14 hours of training

Price per participant

1,590 € excl. VAT

Interested in this training program?

Apply

I'm interested

Download the program

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The Benefits of A/B Testing Training

A training program focused entirely on A/B testing
A combination of theory and practice, using A/B testing tools
An expert trainer in A/B testing
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Objectives of the A/B Testing Training Course

Understanding the principles and challenges of A/B testing in a data-driven strategy
Know how to design, execute, and analyze an A/B test in a real-world environment
Master the tools, methodologies, and key performance indicators
Optimize user journeys, conversions, or content selection

The admission process

The A/B Testing Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to A/B Testing

Definitions, objectives, and scope
A/B testing vs. split testing, multivariate testing, iterative testing
Real-world examples of successful A/B tests

Set up a test

Selecting elements to test (CTA, landing page, content, design, etc.)
Defining assumptions, objectives, and KPIs
Audience segmentation and creation of variants

Tools and technical solutions

Overview of tools (Google Optimize, AB Tasty, Kameleoon, VWO…)
Technical integration and test execution
Real-time tracking and cookie management / GDPR

Statistics and Analysis of Results

Basics: conversion rate, sample size, test duration
Statistical significance, confounding effects, standard errors
Interpreting Results and Making Decisions

Best practices and limitations

When Not to Test: Common Mistakes
Developing an experimentation roadmap
A culture of iteration and integration within a CRO framework

Practical Workshop

Complete design of an A/B test for a website or landing page
Launch simulation, performance monitoring, and results analysis
Summary of Findings and Recommendations

I'm interested

Formats tailored to your needs

2-day training course

14 hours

Video

Group of up to 5 people

1,590 € excl. VAT

Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the training, participants will be able to set up effective A/B tests, interpret the results accurately, and integrate this approach into a strategy for continuously optimizing digital performance.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for A/B testing training.
We invite you to visit the page below dedicated to funding options.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of training: NA
Individual progression rate: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

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Information updated on February 27, 2026