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AI & Communication Training

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Certification Course 🎓

AI & Communication Training: Mastering New Tools

The AI & Communication course will teach you how to integrate artificial intelligence into your communication strategy, from content creation to campaign planning and management. You’ll discover the most effective tools available today, their practical applications, their limitations, and best practices for maintaining a human touch, even in an automated environment.

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Back to school
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✅ Parallel admissions available
Certification 🎓
Certificate issued
"AI & Communication Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
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AI & Communication Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,790€ excl. VAT
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The Benefits of the AI & Film Program

  • A training program focused entirely on communication with AI
  • A blend of theory and practice, incorporating marketing and AI tools
  • An expert trainer in digital communication and artificial intelligence
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the AI & Film Course

  • Understanding the Impact of Artificial Intelligence on Communication Professions
  • Mastering generative AI tools to create engaging content
  • Automate certain time-consuming tasks while maintaining a human touch
  • Use AI to better plan, target, and deliver your messages

The AI & Communication Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to AI and the Transformation of the Communications Industry
  • Overview of Text, Visual, and Speech AI Tools
  • The Impact of AI on Strategic and Operational Missions
  • Advantages and limitations in the context of brand communication
Content Creation with AI
  • Using ChatGPT and Jasper to write articles, blog posts, scripts, and press releases
  • Tone, intent, rewriting, adaptation for specific audiences
  • Semantic analysis, message consistency, and brand voice
Creation of visuals and videos for social media
  • Exploring Midjourney, DALL·E, Canva AI, and RunwayML
  • Creation of carousels, teasers, and augmented video clips
  • Customizing visuals by audience or channel
AI for Planning and Distribution
  • Automation of the editorial calendar
  • Smart content scheduling based on historical performance
  • Automated A/B testing, real-time optimization
Reputation Monitoring and Conversational Analysis
  • Using AI to monitor the media and social media
  • Weak signal detection, competitive intelligence, brand image analysis
  • Automated alerts and ready-to-send summaries
Crises, Sensitive Communication, and AI
  • Limitations of AI in Crisis Situations
  • Ethical use and human oversight of messages
  • Examples of mistakes to avoid, best practices
Practical Workshop
  • Development of a comprehensive AI-enhanced communication campaign
  • Content production, scheduling, distribution, and mock reporting
  • Group analysis and personalized feedback

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the training, participants will be able to effectively integrate artificial intelligence into their communication strategy, produce content more quickly, personalize messages, and manage their campaigns with greater precision.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for AI & Communication training.
We invite you to visit the page below dedicated to funding options.

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International

Information updated on March 24, 2026

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