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AI & Digital Marketing Training

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Certification Course 🎓

Choose an AI course focused on digital marketing!

The AI & Digital Marketing course will teach you how to use artificial intelligence to create marketing content, automate your campaigns, and boost the performance of your digital initiatives.

Location 📍
Back to school
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✅ Parallel admissions available
Certification 🎓
Certificate issued
"AI & Digital Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
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AI & Digital Marketing Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,790€ excl. VAT
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The Benefits of the AI & Digital Marketing Course

  • A course focused entirely on AI in digital marketing
  • A blend of theory and practice, incorporating the use of AI marketing tools
  • An expert trainer in AI applied to marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the AI & Digital Marketing Training Course

  • Mastering the key applications of artificial intelligence in digital marketing
  • Using generative AI to create, adapt, and personalize content
  • Improve campaign targeting, automation, and performance
  • Integrating AI tools into a comprehensive marketing workflow

The AI & Digital Marketing Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Artificial Intelligence in Digital Marketing
  • Overview of Use Cases by AI Type
  • Key Tools and Recent Developments
  • New skills to acquire to stay competitive
Creating Marketing Content with AI
  • Writing blog posts, scripts, landing pages, and newsletters
  • Advanced message personalization based on personas
  • Using ChatGPT, Jasper, and Notion AI
Visual and video design using AI
  • Creation of visuals for social media and advertising (Midjourney, Canva AI, etc.)
  • Creating social media videos with RunwayML, Pika, and HeyGen
  • Automated multichannel variations
SEO, SEA, and Performance
  • Writing SEO-optimized articles using AI
  • Keyword research and optimization, tags, meta tags
  • Google Ads campaigns with AI-powered targeting and ads
Email Marketing, CRM, and AI Automation
  • Creating email campaigns using AI-powered segmentation
  • Predictive lead scoring and intelligent nurturing
  • Personalizing user journeys based on user behavior
AI Reporting, Analysis, and Management
  • Automatic creation of dashboards and summaries
  • Data Interpretation and AI Recommendations
  • Visualization tools and decision support
Practical Workshop
  • Development of a comprehensive digital strategy using AI tools
  • Multi-channel deployment (email, social media, SEO, ads)
  • Presentation, group discussion, and personalized feedback

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the course, participants will be able to integrate AI into every stage of their digital marketing strategy—from content creation to performance optimization—with greater creativity and efficiency.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for AI and digital marketing training.
We invite you to visit the page below dedicated to funding options.

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International

Information updated on October 29, 2025

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