Choosing your tourism training

Training in tourism: a sector that is recruiting and changing

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With the post-Covid recovery, major upcoming sporting events and new traveler expectations, the tourism sector is in a state of flux. Many professions are going digital, and others are emerging. Targeted training is essential if you are to make your mark.

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What are the options for training in tourism?

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Before choosing a course of study, it's important to be aware of all the career paths available to you in the tourism industry:

• CAP or Bac pro: ideal for field jobs such as receptionist, tour guide or accommodation staff.
• BTS Tourism: very widespread, this diploma prepares students for jobs in sales, travel organization or tourism reception.
• Bachelor's / bachelors / masters degrees: whether in the public or private sector, these schools offer professional training with specialized courses in tourism management, sustainable development, hotel management or hotel marketing.
• Professional training Professional training courses: designed for companies wishing to train their employees and for . They are more flexible, shorter, and often financeable.

Conventional training courses cover the fundamentals of the sector, but sometimes struggle to keep pace with the accelerating pace of digital technology. This is precisely where Crews comes in.

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Understanding current market needs before training in tourism

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According to the UNWTO, international tourism will be back to 85% of its pre-pandemic level by 2023. In France, the tourism sector accounts for almost 7% of GDP and employs over 2 million people.

👉 Exploring digital trends in tourism

Read the article

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Today's recruiters are looking for profiles that can master digital communication, project management, social networking and digital tools. That's why it's so important to choose a tourism training program with a digital focus.

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Digital tourism training: which skills are most in demand?

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Digitalization, communication and autonomy

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Tourism jobs now require real digital fluency. You need to know :

• Promote a destination or offer via social networks
• Managing remote customer relations
• Create content and lead an online community
• Use collaborative tools (Canva, Notion, Google Workspace...)

👉 Courses that combine the two: tourism and digital

See Digital & Tourism courses

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Training in tourism and digital

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At Crews, we offer a range of training courses, from Bac+3 to Bac+5, that combine digital expertise with a specialization in tourism. The Bachelor Digital & Tourism work-study program (level Bac+3) teaches the basics of digital communication applied to destinations, hotels or tourist offices. The Master in Marketing and Sales Management (Bac+5 level) enables students to manage global strategies in the sector: campaigns, website redesign, partnerships, event or digital projects, as well as acquiring skills in intrapreneurship andentrepreneurship.

Both courses can be financed, and are available as initial or sandwich courses, 100% aligned with the new needs of the tourism industry as it undergoes digital transformation.

See all Digital & Tourism courses

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Which educational format is best for tourism training?

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In-person : the most common model

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In-person training remains a popular option, especially in longer courses such as BTS Tourism or university courses. It gives you the chance to work in a supervised environment, increase the number of face-to-face exchanges and experience real-life situations (physical reception, visits, on-site activities, etc.).

But this model presupposes full-time availability, sometimes geographical remoteness, and rigid organization. It can therefore be restrictive for people undergoing retraining, salaried employees or those on the move.

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Crews' 100% Online synchronous model

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At Crews, all training is distance learning, live, with an expert instructor. The rhythm of one week of courses per month allows you to learn while working, traveling or launching a project.

This format is ideal for independent profiles who want to train in tourism without logistical constraints, while developing digital skills that can be immediately applied to remote work, whether in a sandwich course or in an initial format.

Find out more about the pedagogical model

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Work-study or initial training: two possible formats

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Crews training courses can be taken as initial or sandwich courses. The initial format leaves three weeks a month free for a job, internship, freelance assignment or even travel. On the other hand, a sandwich course allows you to train while being paid, and also to finance your training.

👉 Compare the two training formats

Initial or sandwich course?

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What opportunities are there after tourism training?

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Here are just a few of the positions available after professional training:

• Tourism communications manager
• Community manager for a destination or hotel group
• Event Project Manager
• Head of content or social networks for a travel agency
• Freelance in tourism digital strategy

Discover the opportunities in e-tourism

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Training in tourism with a pedagogy aligned with the field

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Choosing a tourism training course is no longer about learning fixed concepts, but about adapting to a changing reality: traveler expectations, the ecological transition, the importance of digital... At Crews, we train the tourism professionals of today and tomorrow.