Choosing your Tourism program

Tourism Training: A Sector That Is Recruiting and Transforming

‍

With the post-Covid recovery, upcoming major sporting events, and new traveler expectations, the Tourism sector is undergoing significant transformation. Many professions are digitizing, while others are emerging. Targeted training is therefore essential to secure a place in this evolving landscape.

‍

What are the available training options in Tourism?

‍

Before choosing a course, it is important to know all the accessible career paths for working in Tourism:

• Vocational Certificates (CAP) or Professional Baccalaureates (Bac pro): ideal for hands-on roles such as reception agents, tour guides, or accommodation staff.
• BTS Tourism: a widely recognized diploma, it prepares students for commercial roles, travel organization, or tourist reception functions.
• Bachelor's / Masters: Whether in public or private institutions, these schools offer professionalizing programs with specialized tracks in Tourism management, sustainable development, Hospitality management, or Hospitality marketing.
• Professional Training Programs : designed for companies wishing to train their employees and for individuals. They are more flexible, shorter, and often eligible for funding.

Traditional training programs effectively cover the sector's fundamentals, but sometimes struggle to keep pace with the rapid acceleration of digital transformation. This is precisely where Crews positions itself.

‍

Understand current market needs before pursuing training in Tourism

‍

According to the UNWTO, international Tourism had recovered 85% of its pre-pandemic level by 2023. In France, the Tourism sector accounts for nearly 7% of GDP and employs over 2 million people.

👉 Explore digital trends in Tourism

Read the article

‍

Today, recruiters are seeking profiles proficient in digital communication, project management, social media, and digital tools. Hence the importance of choosing a Tourism program with a digital focus.

‍

Digital Tourism Training: What Skills Are Most Sought After?

‍

Digitization, Communication, and Autonomy

‍

Tourism professions now require genuine digital proficiency. It is essential to know how to:

• Promote a destination or an offer via social media
• Manage remote customer relationships
• Create content and manage an online community.
• Using collaborative tools (Canva, Notion, Google Workspace...)

👉 Courses that combine both: Tourism and digital

See Digital & Tourism courses

‍

Training in Tourism and digital

‍

At Crews, several certified courses from Bac+3 to Bac+5 levels allow for combining digital expertise with Tourism specialization. The Bachelor Digital & Tourism study-work program (Bac+3 level) provides training in the fundamentals of digital communication applied to destinations, hotels, or Tourism offices. The Master in Marketing and Commercial Management study-work program (Bac+5 level), meanwhile, enables students to manage global strategies in the sector: campaigns, website redesigns, partnerships, event-based or digital projects, and also to acquire skills in intrapreneurship and entrepreneurship.

These two programs are eligible for funding, can be completed as initial training or work-study, and are 100% aligned with the new needs of Tourism in digital transformation.

See all Digital & Tourism courses

‍

Which educational format should be prioritized for training in Tourism?

‍

In-person: the most common model

‍

In-person learning remains a valued option, especially for longer courses like the BTS Tourism or university programs. It allows for development in a structured environment, fosters numerous face-to-face exchanges, and provides concrete practical scenarios (physical reception, visits, on-site animation, etc.).

However, this model requires full-time availability, sometimes geographical relocation, and a rigid structure. It can therefore be restrictive for individuals undergoing career changes, employees, or those with mobility constraints.

‍

Crews' 100% Synchronous Online Model

‍

At Crews, all courses are remote, live, with an expert instructor. The rhythm of one week of classes per month allows for learning while working, traveling, or launching a project.

This format is ideal for independent profiles who wish to train in Tourism without logistical constraints, while developing digital skills immediately transferable to remote work, whether through a study-work program or an initial training format.

Learn more about the pedagogical model

‍

Study-work or full-time: two possible formats

‍

Crews' courses can be pursued as full-time studies or through a work-study program. The full-time format allows three weeks of flexibility per month for a job, internship, freelance assignment, or even travel. The work-study program, on the other hand, allows you to train while being remunerated and also helps finance the tuition.

👉 Compare the two training formats

Initial or work-study?

‍

What career opportunities are available after a Tourism training program?

‍

Here are just a few of the positions available after professional training:

• Tourism Communications Manager
• Community manager for a destination or a hotel group
• Event Project Manager
• Content or Social Media Manager for a travel agency
• Freelance in tourism digital strategy

Discover the career opportunities in e-Tourism

‍

Training in Tourism with a pedagogy aligned with practical application

‍

Choosing a Tourism program is no longer about learning static concepts, but about adapting to an evolving reality: traveler expectations, ecological transition, the importance of digital... At Crews, we train the Tourism professionals of today and tomorrow.