With the post-Covid recovery, major upcoming sporting events and new traveler expectations, the tourism sector is in a state of flux. Many professions are going digital, and others are emerging. Targeted training is essential if you are to make your mark.
Before choosing a course of study, it's important to be aware of all the career paths available to you in the tourism industry:
Conventional training courses cover the fundamentals of the sector, but sometimes struggle to keep pace with the accelerating pace of digital technology. This is precisely where Crews comes in.
According to the UNWTO, international tourism will be back to 85% of its pre-pandemic level by 2023. In France, the tourism sector accounts for almost 7% of GDP and employs over 2 million people.
👉 Exploring digital trends in tourism
Today's recruiters are looking for profiles that can master digital communication, project management, social networking and digital tools. That's why it's so important to choose a tourism training program with a digital focus.
Tourism jobs now require real digital fluency. You need to know :
👉 Courses that combine the two: tourism and digital
At Crews, we offer a range of training courses, from Bac+3 to Bac+5, that combine digital expertise with a specialization in tourism. The Bachelor Digital & Tourism work-study program (level Bac+3) teaches the basics of digital communication applied to destinations, hotels or tourist offices. The Master in Marketing and Sales Management (Bac+5 level) enables students to manage global strategies in the sector: campaigns, website redesign, partnerships, event or digital projects, as well as acquiring skills in intrapreneurship andentrepreneurship.
Both courses can be financed, and are available as initial or sandwich courses, 100% aligned with the new needs of the tourism industry as it undergoes digital transformation.
In-person training remains a popular option, especially in longer courses such as BTS Tourism or university courses. It gives you the chance to work in a supervised environment, increase the number of face-to-face exchanges and experience real-life situations (physical reception, visits, on-site activities, etc.).
But this model presupposes full-time availability, sometimes geographical remoteness, and rigid organization. It can therefore be restrictive for people undergoing retraining, salaried employees or those on the move.
At Crews, all training is distance learning, live, with an expert instructor. The rhythm of one week of courses per month allows you to learn while working, traveling or launching a project.
This format is ideal for independent profiles who want to train in tourism without logistical constraints, while developing digital skills that can be immediately applied to remote work, whether in a sandwich course or in an initial format.
Crews training courses can be taken as initial or sandwich courses. The initial format leaves three weeks a month free for a job, internship, freelance assignment or even travel. On the other hand, a sandwich course allows you to train while being paid, and also to finance your training.
👉 Compare the two training formats
Here are just a few of the positions available after professional training:
Choosing a tourism training course is no longer about learning fixed concepts, but about adapting to a changing reality: traveler expectations, the ecological transition, the importance of digital... At Crews, we train the tourism professionals of today and tomorrow.
Training courses that combine tourism and digital technology offer a career change that makes sense in today's tourism industry.
Yes, all Crews tourism training courses are online, live and accessible from anywhere.
Yes, they can be financed by OPCO, Pôle emploi, CPF or alternance.
There are many career opportunities in tourism, including community manager, communications manager, project manager or freelance.
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