Become a Community Manager in Tourism: skills, career opportunities, and training programs

‍A key profession for the Tourism industry

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The Community Manager is an essential player in digital marketing within the Tourism sector. In 2023, 87% of travelers use the internet to plan their trips, and 70% are inspired by social media when choosing their destination (source: Statista). These figures highlight the importance of an effective digital presence for companies in the Tourism sector.

Hotels, travel agencies, tourism offices, airlines... All these stakeholders recruit Social Media Managers to manage their e-reputation, engage their online communities, and optimize their communication strategy.

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What are the responsibilities of a Community Manager in Tourism?

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The Tourism Community Manager is responsible for promoting a brand, a destination, or an online travel experience. Their main responsibilities include:

• Social Media Management: publishing engaging content on Instagram, Facebook, TikTok, LinkedIn...
• Content Creation: writing blog articles, newsletters, and video production
• Monitoring and e-reputation: monitoring customer reviews and community interactions.
• Collaboration with Influencers: setting up influencer campaigns.
• Performance Analysis: KPI monitoring to optimize digital strategy

Which sectors are recruiting the most Community Managers?

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Tourism is one of the most dynamic sectors for Community Managers, but other areas are also in high demand:

• The Hospitality and catering sectors,
• The events industry,
• The Luxury sector,
• The sport and leisure sector,
• The e-commerce and tech sector.

What is the average salary of a Social Media Manager in Tourism?

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The salary varies according to experience and the employing organization:

• Entry-Level: €25,000 to €30,000 gross/year
• Experienced: €30,000 to €40,000 gross/year
• Senior or freelance: up to €50,000 gross/year (source: Glassdoor)

Where to work as a Community Manager in Tourism?

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Opportunities are numerous, whether in large hotel groups, tourism offices, online travel agencies (OTAs), or as freelancers for various clients in the Tourism sector.

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What is Tourism Management?

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"Tourism Management" refers to the management and promotion of Tourism-related activities. This includes marketing strategy, customer experience optimization, and the digitalization of services. Increasingly, companies are seeking versatile profiles, combining digital communication skills and an understanding of Tourism challenges.

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Training in Community Management for Tourism with Crews

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To succeed in this profession, specialized training is essential. At Crews, we offer dual digital and sector-specific competency training, enabling individuals to become communication experts in Tourism.

Our pedagogical model

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Our programs Bachelor's (Bac+3) and Master's (Bac+5) in digital marketing and Tourism offer:

• Online and live courses with professionals from the Tourism sector
• An approach focused on work-study programs and field experience.
• Employment support with concrete projects from partner companies

Do you want to become a Social Media Manager in Tourism?

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Discover our courses and join a dynamic and exciting sector!

All our trainings