Ecotourism is attracting a generation of travelers in search of meaning, nature and sobriety. At the crossroads of sustainable, local and digital tourism, ecotourism is transforming travel practices and creating new professions. Here's a comprehensive guide to help you understand it all.
Ecotourism differs from conventional tourism in that it is rooted in respect for the environment, local populations and heritage. It implies more responsible travel practices: sustainable accommodation, eco-friendly transport, local activities, etc.
According to Atout France, nearly 40% of French people have already taken an ecotourism trip in 2023. This figure rises to 60% among 18-35 year-olds, proof that the trend is becoming firmly rooted in sustainable practices.
The profile of tourists has changed. Today, 3 out of 5 travelers prefer immersive, local experiences, far from mass-produced tours. This includes farm stays, eco-friendly B&Bs and artisanal activities.
According to Booking, 73% of travelers want their choices to have a positive impact on the places they visit, a figure that is constantly rising.
Tourists are looking for committed players, reliable labels and sincere communication. The role of the community manager in tourism is becoming central to promoting these eco-responsible offers while avoiding greenwashing.
Ecotourism is creating new needs: management of sustainable sites, design of local experiences, creation of content promoting responsible practices. These functions require skills in digital communications, project management and local marketing. Crews offers a range of training courses to help you acquire these skills.
With the right tools, it's now possible to launch an ecotourism business without significant technical resources. Thanks to no-code, you can create a booking site, a content platform or a personalized local guide.
This type of local initiative is particularly appealing to smaller communities looking for digital visibility.
More and more people are turning to the sustainable tourism sector. Thanks to Crews' fundable training courses, you can quickly acquire the digital skills needed to meet the challenges of the sector, while integrating the codes of ethical marketing.
Our initial Tourism courses (1 week/month) and our professional training courses enable you to work on concrete projectswith individualized support.
It's a sustainable, local, responsible way to travel, centered on respect for ecosystems and local people.
Anyone trained in tourism, communication or retraining to work in a high-impact profession.
The Social Networks & Tourism or E-reputation & Tourism training courses are perfectly suited to your needs.
Yes, thanks to no-code, you can create your own project without any technical skills.
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