Tourism has become a digital experience even before it is physical. In 2025, social networks like Instagram or TikTok influence the choices of over 74% of travelers. For tourism players (hoteliers, travel agencies, public institutions or activity providers), they have become powerful and essential channels for attracting, inspiring and engaging customers even before departure.
From dreaming to booking to sharing experiences, today's customer journey is guided by content shared online. Visual storytelling, customer reviews, immersive lives or influencer campaigns: digital tools shape the image of a destination or service.
Training in social networking in the tourism industry means learning to master these levers in order to :
Today, structures that master these skills enjoy a major competitive advantage. Crews offers a teaching approach based on concrete cases, in formats compatible with professional activity.
With a unique approach combining sector expertise, academic excellence and geographical flexibility, Crews trains tomorrow's talents in the professions of a rethought tourism. Our short courses enable professionals to rapidly develop their skills.
Our flagship online courses include
In-person, online or remote learning - at your convenience. Want to go further?
Because they influence travel decisions, create visibility and enable a direct relationship with travelers.
Instagram, TikTok, Facebook, Pinterest, YouTube and LinkedIn depending on the positioning of your brand or destination.
Tourism professionals, employees undergoing retraining, freelancers, entrepreneurs or students wishing to specialize.