Why use social networks in tourism?

Themes
Tuesday, May 20, 2025

Social networks, an essential lever in the tourism sector

Tourism has become a digital experience even before it is physical. In 2025, social networks like Instagram or TikTok influence the choices of over 74% of travelers. For tourism players (hoteliers, travel agencies, public institutions or activity providers), they have become powerful and essential channels for attracting, inspiring and engaging customers even before departure.

Tourism social networks: the impact on the customer journey

A digital showcase that influences every stage

From dreaming to booking to sharing experiences, today's customer journey is guided by content shared online. Visual storytelling, customer reviews, immersive lives or influencer campaigns: digital tools shape the image of a destination or service.

Training in social networking in the tourism industry means learning to master these levers in order to :

  • Attract a qualified audience,
  • Enhance brand identity,
  • Generate bookings via organic and sponsored strategies.

Tourism training: the skills needed in 2025

Key skills to be acquired :

  • Editorial strategy and content calendar
  • Community management for tourism
  • Targeted advertising campaigns (Meta, TikTok, Google)
  • Data analysis and performance monitoring
  • Collaboration with travel influencers

Today, structures that master these skills enjoy a major competitive advantage. Crews offers a teaching approach based on concrete cases, in formats compatible with professional activity.

Why is Crews the benchmark online school for using social networks in tourism?

With a unique approach combining sector expertise, academic excellence and geographical flexibility, Crews trains tomorrow's talents in the professions of a rethought tourism. Our short courses enable professionals to rapidly develop their skills.

Our flagship online courses include

In-person, online or remote learning - at your convenience. Want to go further?

Ready to boost your tourism business through social networking?

FAQ - Social networking training for the tourism industry

Why are social networks important in the tourism sector?

Because they influence travel decisions, create visibility and enable a direct relationship with travelers.

Which social networking sites to use in tourism?

Instagram, TikTok, Facebook, Pinterest, YouTube and LinkedIn depending on the positioning of your brand or destination.

Who can take a social networking and tourism course?

Tourism professionals, employees undergoing retraining, freelancers, entrepreneurs or students wishing to specialize.

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