Selectour Request for Proposals Project

A real-world professional experience

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As part of their Sales and Marketing Manager certification program, students in the M1P2027 class gained unique professional experience early in the year through a mock bidding process sponsored by the Selectour Group, France’s leading network of independent travel agencies.

Discover the course

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A stimulating educational challenge

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This project is part of the certification program. The students were tasked with responding to a request for proposals with a comprehensive, well-structured, and costed business proposal. The challenge was to propose an innovative strategy to attract a target audience of B2C travelers, while adhering to budgetary, time, and operational constraints.

Each team was therefore required to:

• Identify market opportunities for Selectour,
• Offer a unique selling proposition,
• Develop a coherent multichannel sales strategy,
• Draw up a realistic budget,
• Design sales support materials (e.g., landing pages, visuals, messages),
• And present their proposal to a panel of judges in a professional setting.

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A variety of creative solutions

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Four teams presented their strategic vision:

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Team 1 – Travel as a Source of Emotion

This team launched "Voyagez Émotions," a themed offering focused on experiential and sensory travel. It relied on a strong emotional positioning and a social media campaign featuring immersive visuals and a storytelling approach.

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Team 2 – Flexibility and Customization

Team 2 developed a service called "Selectour Nomad," targeting traveling remote workers. It offered flexible packages combining coworking, accommodation, and tourism. The sales strategy was based on strategic partnerships, an optimized conversion funnel, and a refined CRM approach.

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Team 3 – Focus on Youth

With "Selectour Young," Team 3 targeted 18- to 25-year-olds—a demographic seeking independence and affordable travel. Their offering centered on trips co-created with influencers, gamified booking, and an integrated mobile-first campaign.

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Team 4 – Sustainability First

Finally, Team 4 presented an offering designed for eco-conscious travelers: "Selectour Impact," which focuses on low-carbon experiences. The emphasis was placed on eco-design, the selection of socially responsible partners, and an interactive platform that highlights best practices among travelers.

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Work evaluated as it would be in a company

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Each team submitted a comprehensive report (averaging 20 pages) along with a 15-minute professional oral presentation, followed by a 15-minute question-and-answer session. The evaluation criteria focused on:

• The relevance of strategic analysis,
• The alignment of the offering and the target audience,
• The quality of the sales pitch,
• Budget management,
• Creative use of media.

A great educational success

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This project allowed students to apply their business, marketing, and digital skills in a professional setting that closely mirrors real-world conditions. It also gave them a concrete insight into the expectations of a major corporation like Selectour.

This tender project is part of Crews’ commitment to providing an active, hands-on educational approach rooted in real-world market conditions. Thank you to the faculty for their guidance, and congratulations to our students on their professionalism!

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