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GEA Training - Generative Engine Advertising

GEA Training - Generative Engine Advertising

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

GEA Training: Mastering Advertising on AI-Powered Search Engines

The GEA training course will teach you how to understand and leverage new advertising opportunities in generative AI models such as ChatGPT and Gemini. You’ll learn how to design content and strategies optimized for conversational environments and how to measure their performance.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"GEA Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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GEA Training - Generative Engine Advertising
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,890 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

The Benefits of GEA Training

  • Training that is 100% focused on GEA
  • A combination of theory and practice, using GEA tools
  • An expert trainer from GEA
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the GEA Training Program

  • Understanding the New Challenges of Advertising on Generative AI Platforms (ChatGPT, Gemini, Perplexity, etc.)
  • Identifying Opportunities for Generative Engine Advertising in a Marketing Strategy
  • Design campaigns and content optimized for conversational interfaces
  • Measuring and optimizing visibility and performance in AI environments
The admission process

The GEA Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Generative Engine Advertising
  • Definition of GEA and the Evolution of Search Engines Toward Generative Search Engines
  • Differences Between SEO, SEA, and GEA
  • Overview of key players: ChatGPT, Gemini, Perplexity, Claude…
How Generative Engines Work
  • Understanding LLMs and How They Generate Responses
  • Sources, citations, conversational ranking
  • Factors that influence brand visibility
Visibility Strategies in an AI Environment
  • Optimizing Content for Generative AI
  • The Importance of Authority, Sources, and Networking
  • Brand presence vs. performance in the responses generated
Advertising and Opportunities at GEA
  • Emerging advertising formats in AI interfaces
  • Sponsored prompts, rich answers, contextual placements
  • Current use cases and market trends
Content and asset creation
  • Writing SEO-optimized content
  • Structuring pages and data to maximize AI processing
  • Adapting messages to conversational logic
Measurement and Control
  • GEA-specific KPIs
  • Tracking visibility in generative search engines
  • Tools and methods for analyzing performance
Hands-on workshop
  • Audit of a brand's presence in AI search engines
  • Development of a comprehensive GEA strategy
  • Content optimization simulation and analysis of results

‍

I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,890 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the training, participants will be able to incorporate generative AI into their marketing strategy, maximize their visibility in AI-generated responses, and anticipate trends in conversational advertising.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for GEA training.
We invite you to visit the page below dedicated to funding options.

Read more
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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 20, 2026

To go further

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2 days
In-person / Online
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