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Crews recently supportedEpikur's teams as part of a professional training program focused on digital strategy for the hospitality industry.
In an industry where traveler behavior is constantly evolving and digital channels play a central role in the customer journey, the goal of this training was to enable teams to strengthen their strategic skills and identify the most effective digital strategies for boosting their visibility, appeal, and sales performance.
For several years now, the hotel industry has been undergoing a profound transformation in its marketing and communication strategies.
Today, travelers primarily plan, compare, and book their trips online. They read reviews, search for experiences, compare accommodations across different platforms, and expect consistent communication throughout their journey.
In this context, a digital strategy is no longer limited to a presence on just a few channels. It must enable the creation of a genuine brand experience—one that builds trust, generates bookings, and fosters customer loyalty.
For groups like Epikur, these issues have become essential to continuing to build their appeal in a highly competitive environment.
One of the main focuses of the training was on changes in consumer behavior.
A traveler’s journey is much more complex today than it used to be. Between search engines, social media, booking platforms, customer reviews, and new artificial intelligence tools, the number of touchpoints is growing. The participants therefore focused on:
This discussion helped the teams better understand the new challenges of the digital customer experience.
Victor V., Sales Director of the Epikur Group, reflects on the training:
"The training was practical; Camille was a great instructor and gave us some excellent strategic insights."
Beyond understanding trends, the training also aimed to provide a practical methodology for developing a coherent digital strategy. In particular, the teams worked on:
The goal was to give participants a comprehensive overview of the various digital tools and their role in a hotel's business performance.
One of the goals of this training was to connect strategic concepts to real-world situations.
The discussions allowed participants to address specific situations they encounter in their daily work, while also taking a step back to consider the major trends in the industry.
This operational approach promotes greater familiarity with the tools and methods, while enabling teams to quickly envision how to implement them.
Digital technology continues to transform the hospitality industry. The advent of artificial intelligence, the evolution of search engines, the rise of video content, and travelers’ changing expectations are forcing hotels to adapt their strategies.
Training teams on these developments not only helps them better understand the changes currently underway, but also enables them to anticipate future transformations.
Through this training,Epikur's teams were able to deepen their understanding of the digital challenges that are shaping the hospitality industry today and will continue to shape it in the future.
Crews supports hotel groups, independent properties, and tourism industry players as they build their expertise in areas such as digital marketing, customer experience, artificial intelligence, and emerging industry trends.
Our training programs are designed to be directly applicable to companies' operational challenges.
Contact us to schedule a customized session
Crews is Qualiopi-certified, and all our training courses are eligible for funding through OPCOs.
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