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Data & Sports Training

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Certification Course 🎓

Data & Sports Training: Leveraging Data in Sports

The Data & Sport course will teach you how to leverage data to improve athletic performance, marketing, and business outcomes. You’ll learn how to analyze various data sources, build dashboards, and implement a data-driven strategy tailored to the sports industry.

Location 📍
Back to school
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✅ Parallel admissions available
Certification 🎓
Certificate issued
"Data & Sports Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

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Data & Sports Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,890 (excluding tax)
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The Benefits of the Data & Sport Training Program

  • A program focused entirely on data in sports
  • A blend of theory and practice, incorporating the use of data tools
  • An expert trainer in sports data
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Data & Sport Training Program

  • Understanding the Challenges of Data in the Sports Industry
  • Identify data sources and analytical tools suitable for the sports sector
  • Leveraging data to improve athletic performance, marketing, and business
  • Building dashboards and data-driven strategies in sports

The Data & Sport Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Data in Sports
  • The Role of Data in Sports Organizations
  • Data categories: performance, fans, business, sponsorship
  • The Evolution of Sports Toward a Data-Driven Model
Data collection and sources
  • Sports performance tracking tools
  • Data from ticket sales, CRM systems, and social media
  • APIs, open data, and proprietary solutions
Analysis of Athletic Performance
  • Using data to optimize athlete performance
  • Key indicators: physical, technical, tactical
  • Real-life examples in various sports (soccer, basketball, tennis, etc.)
Data-driven marketing and fan engagement
  • Fan segmentation and personalization
  • Using Data for Marketing Campaigns
  • Fan Experience and Loyalty
Tools and Visualization
  • Introduction to Analytics Tools (Excel, Looker Studio, Power BI, etc.)
  • Creating dashboards tailored to sports
  • Reading and interpreting data
Data Strategy in Sports
  • Implementation of a comprehensive data strategy
  • Collaboration between sports teams, marketing, and management
  • Data Governance and Compliance
Hands-on workshop
  • Analysis of a real-world case (sports club, event, or brand)
  • Creating a simple dashboard
  • Data-driven strategic recommendations

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the course, participants will be able to leverage data to improve athletic and business performance, execute targeted marketing campaigns, and implement an effective data strategy in the sports industry.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for Data & Sport training.
We invite you to visit the page below dedicated to funding options.

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International

Information updated on March 23, 2026

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