AI & Automation Training for Walibi Amusement Park

The marketing teams at Walibi Park are training in AI and automation

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Crews recently provided support to the marketing teams at Walibi Rhône-Alpes as part ofa professional training program focused on artificial intelligence and automation.

In an industry where the visitor experience, communication, and responsiveness have become essential, this training program had a clear objective: to help teams better understand howAI can serve as a powerful driver of marketing and operational performance.

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AI and automation are becoming strategic priorities for players in the leisure industry

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Amusement parks operate in an extremely competitive environment, where visitor expectations are changing rapidly. Today, marketing teams must:

• Produce more content
• Customize communications
• Respond quickly to trends
• Optimize campaigns
• While maintaining a consistent brand experience

Artificial intelligence and automation tools are precisely what enable us to address these new challenges.

For a company like Walibi Rhône-Alpes, the goal is not to replace human creativity, but to help teams save time, streamline their workflows, and boost their efficiency.

👉 Train my teams in AI

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AI and automation are very useful for practical applications

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The training program offered by Crews was designed with a highly practical approach, directly tied to the realities of marketing in the entertainment and leisure sector. The teams worked on:

• Understanding Generative AI Tools
• Best Practices for Prompting
• The automation of certain marketing tasks
• Faster and more structured content creation
• Optimizing internal workflows
• Or the uses of AI in digital communication

The goal was to demonstrate how these tools can be practically integrated into the day-to-day work of marketing teams.

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Automate without sacrificing creativity

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One of the key issues addressed during the training session concerned the role of automation in professions where experience, emotion, and creativity remain central. Participants were thus able to explore ways to:

• Generate draft versions of content
• Automate repetitive tasks
• Structuring marketing campaigns
• Organize editorial production
• Or improve the teams' responsiveness

AI thus becomes a tool that helps employees focus more on strategy, the visitor experience, and creativity.

👉 Train my teams in automation

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AI and Automation: Building Skills for the Challenges of Tomorrow

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Marketing is evolving rapidly, particularly with the integration ofartificial intelligence into everyday tools. This training enabled the teams at Walibi Rhône-Alpes to:

• To better understand the opportunities offered byAI
• To identify the uses relevant to their business
• And to take a step back and consider the changes ahead in the marketing industry

Beyond the tools themselves, a thorough strategic review was conducted regarding the evolution of digital practices.

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AI and automation: key drivers of the visitor experience

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In the leisure industry, the customer experience begins long before the visit.

Content, campaigns, digital engagement, and personalized interactions now play a crucial role in shaping brand perception. Artificial intelligence and automation make it possible to:

• Improve the flow of the user journey
• Enhancing the relevance of communications
• Optimize marketing operations
• And become more efficient in a fast-paced environment

Interested in training your teams in AI and automation?

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Crews helps companies in the tourism, entertainment, and hospitality industries effectively integrate artificial intelligence and automation into their operations.

Our training programs are designed to be practical, tailored to real-world situations, and immediately applicable.

👉 Train my teams in AI and automation

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Crews is Qualiopi-certified, and all our training courses are eligible for funding through OPCOs.