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Crews provided training to two employees at Netatmo in Boulogne-Billancourt on CRO (Conversion Rate Optimization).
Held over four half-days in In-person, this session provided an in-depth exploration of strategies for optimizing user journeys and improving digital performance.
In an increasingly competitive digital landscape, simply driving traffic is no longer enough. The challenge now is to effectively convert visitors into customers.
CRO (Conversion Rate Optimization) involves analyzing, testing, and improving every step of the user journey to optimize the performance of a website or app.
For a company like Netatmo, a leading player in the smart home industry, this means:
Over the course of these two days, participants worked on the fundamentals of CRO as well as advanced approaches that could be directly applied to their work environment.
Among the topics covered:
The goal: to shift from an intuitive approach to a data-driven, structured, and measurable one.
The small-group, In-person format In-person personalized support, featuring in-depth discussions and real-world case studies directly relevant to Netatmo’s challenges.
Participants were able to address their own challenges, test different approaches, and leave with concrete, actionable ideas for improvement.
Beyond the tools themselves, the training helped foster a genuine culture of performance: understanding user behavior, testing hypotheses, measuring results, and then iterating.
The CRO thus becomes a key driver for continuously improving the user experience while increasing the effectiveness of digital platforms.
Crews helps companies optimize their digital performance through training in CRO, UX, and data-driven marketing.
Our programs are designed to be practical, personalized, and directly applicable to your business challenges.
Crews is Qualiopi-certified, and all our training courses are eligible for funding through OPCOs.
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