In October, Crews actively supports the French League against Cancer #CrewsEnRose
👉 Find out more
Employer branding serves as a pivotal lever for attracting, recruiting, and retaining top talent. It encompasses not only the external perception of the company but also its internal appeal. In an increasingly competitive labor market, a well-defined employer branding strategy is essential for differentiation.
According to a LinkedIn study, 75% of potential candidates research a company's reputation before applying. For example, in the Luxury sector, brands invest heavily in their employer brand to attract candidates who aspire to work in prestigious and creative environments. Their strategy highlights employee testimonials on creativity and career opportunities within the group.
Companies with a strong employer brand observe a 28% decrease in turnover, according to Harvard Business Review. In the Hospitality sector, the Accor group invests in the training and professional development of its employees, which significantly helps reduce turnover in a sector often characterized by high mobility. Accor highlights its personalized career paths to encourage its employees to stay long-term.
Over 86% of job seekers consult employee reviews on platforms like Glassdoor. In the digital sector, companies are highly rated due to their commitment to inclusion and diversity. This positive image not only attracts talent but also enhances their perception among clients and partners.
According to Randstad, companies with a strong employer brand can save up to 50% on their recruitment costs. In the sports sector, Decathlon attracts sports enthusiasts through transparent communication and a work environment focused on innovation and well-being. This allows them to receive numerous unsolicited applications, thereby reducing recruitment expenses.
93% of employees believe that a company must offer an excellent employee experience to retain talent, according to Deloitte. In the Tourism sector, Club Med stands out with continuous training programs and international opportunities. Employees, called "Gentils Organisateurs", benefit from a unique and enriching work environment, which enhances the brand's attractiveness.
A PwC survey reveals that 88% of millennials seek companies that share their values. In the event sector, GL Events highlights its culture of innovation and ecological commitment through sustainable events. They actively communicate about their actions to reduce the carbon footprint of events, which attracts environmentally conscious talent.
61% of employees state that transparency is a key engagement factor (Source: Harvard Business Review). In the e-commerce sector, companies like Zalando have implemented policies of salary transparency and work flexibility, which improves employee engagement. This transparency strengthens the trust of employees and potential candidates.
By engaging your employees in an ambassador program, you increase your social media engagement rate by 24% according to Sprout Social. In the restaurant sector, the Starbucks chain encourages its employees to share their experiences on social media, while offering them generous employee benefits. This strengthens their employer brand and attracts candidates seeking a respectful work environment.
A strong employer brand is not limited to talent attraction; it also enhances overall performance. For instance, in the healthcare sector, companies like Sanofi focus on employee well-being, which has led to a 15% increase in their productivity (Source: Gallup). A robust employer brand strengthens talent retention and improves long-term profitability.
Investing in an employer brand not only creates an attractive work environment but also retains talent, improves online reputation, and strengthens overall business performance. In every sector, whether it's Luxury, Hospitality, digital, or Tourism, the employer brand has become an essential strategic asset to ensure growth and competitiveness.
It is important to seek guidance when unsure how to build a relevant employer brand that reflects your image. This is why Crews offers training programs tailored to your company's needs and challenges to develop your employer brand and thus attract and retain talent within your company.
The Employer Brand training is 7 hours long and is aimed at professionals.
If you are undergoing professional retraining or seeking to further your studies, Crews also offers long-term courses ranging from Bac+3 to Bac+5, including comprehensive modules on Employer Branding:
.png)
