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The Tourism Bachelor's degree or Tourism license allows students to acquire skills in Tourism project management (transport, accommodation, entertainment, etc.). They are also focused on organization and communication. However, once the degree is obtained, questions regarding your professional future arise.
If you are considering further studies in Tourism, there is a path that might strongly interest you: careers in marketing and digital within Tourism.
Despite their market recognition, the Bachelor's and undergraduate Tourism programs offer limited coverage of crucial aspects of marketing, communication, and digital technology in tourism promotion, and even less so regarding technological advancements in this field. Yet, these elements have become essential in the Tourism industry and represent fundamental skills for all Tourism professionals.
After a Tourism Bachelor's degree or a Tourism license, graduates can work in various sectors such as:
However, opportunities are often more numerous and better compensated with a Bac+5 level degree, which opens the door to positions such as:
The Tourism sector is constantly evolving, particularly with the advent of new technologies and shifts in traveler behavior. The skills acquired during a Tourism bachelor's degree, while important, may prove insufficient for advancing to positions of responsibility or meeting the expectations of employers seeking professionals proficient in digital and modern management tools.
Continuing one's studies allows for acquiring specialization in high-demand fields, such as digital marketing, SEO, tourism branding, or online reputation management. Furthermore, a Bac+5 level degree, such as a Master or an MBA, offers managerial and strategic skills and a 360° vision of the industry, which facilitates access to management positions or the creation of one's own business.
Ideal profiles for further studies in Tourism and Digital are:
Here are three options to continue training in Tourism while developing expertise in marketing and digital professions within Tourism.
Crews is the only school to offer a Master Digital & Tourism, delivering a Level 7 (Bac+5) qualification recognized by the State. The program will provide you with all the digital and marketing skills necessary to stand out in the tourism market. The dual expertise thus developed provides a significant asset in any tourism organization. You can even envision using these skills in other sectors of activity such as Hospitality, Luxury, or event management.
In Hospitality, for example, skills in revenue management and digital branding have become key to enhancing customer experience and attracting an international clientele. In the Luxury sector, mastering digital influence and content strategies can enable you to promote high-end destinations or events. Finally, for event management, the ability to organize and promote events via digital platforms can represent a significant competitive advantage.
This Master will also enable you to acquire the managerial and strategic skills required to hold a position of responsibility in Tourism.
If you have a Bac+3 and also have at least two years of effective professional experience in the field, you could consider pursuing an MBA.
Crews is the only school offering a MBA Digital & Tourism delivering a Level 7 RNCP certification (Master's equivalent) in one year, recognized by the State.
If you aspire to digital management positions in the Tourism industry, a specialized MBA in digital and Tourism is an excellent option. This type of program emphasizes technologies, marketing strategy, results analysis, and other essential skills for success in high-level positions, particularly through its entrepreneurial project component.
You can also opt for a professional training program focused on a specific aspect:
These short courses allow you to quickly acquire knowledge and skills for specific tasks and according to your needs.
Crews even offers you the possibility to customize your training to meet your professional needs, challenges, and objectives.
In summary, after obtaining a Bachelor's degree in Tourism or a Tourism undergraduate degree, you have many options to continue your education and specialize in this exciting field.
The career opportunities in e-tourism are also very diverse and promising. Therefore, choose the path that best aligns with your interests, career objectives, and professional aspirations.
After a Bachelor's degree Tourism Tourism, you could work as a travel agent, marketing assistant, community manager or junior project manager.
If you're aiming for strategic positions or sectors undergoing transformation, it's worth continuing to a Bac+5.
Yes, thanks to short courses like SEO & Tourism or Stratégie Digitale.
A school like Crews combines tourism, digital and flexible formats.
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