M1 P2026 360° Projects

As part of their Mastertraining, our students are preparing for the "Sales and Marketing Manager" certification. This year, they took up a major challenge: to carry out a case study on very concrete projects requested by several customers. This project enabled students to develop key skills in sales and marketing strategy, while working on real-life business cases.

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A large-scale project for an immersive experience

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Objectives of the project:

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• Learn to lead a marketing project in a professional context
• Defining an adapted commercial and marketing strategy
• Implement an effective and relevant action plan
• Produce a functional prototype to sell the project

Students worked in teams, fostering a spirit of collaboration, proactivity, and professionalism. Each group had the freedom to choose their project from four diverse and stimulating proposals. The following projects were selected: 

1. New Explorer Challenge 2025: national competition aimed at creating a responsible and innovative Tourism offering. Teams design an immersive low-carbon trip, accompanied by an effective commercial and marketing plan.
2. EntrepClub: support the deployment of this entrepreneurial community by defining a viable economic model and a visibility strategy.

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Submission:

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Students were required to submit a report by February 13, 2025, detailing:

• Their detailed business strategy (environmental analysis, opportunity identification, positioning)
• A marketing plan (targets, customers, distribution channels, strategic actions)
• An operational prototype (website, landing page, or other digital tool)

On February 14, 2025, each team presented its work before a jury of professionals and in front of clients. 

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A springboard to the future

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Each year, this project is an immersive and professionalizing experience for our students. It allows them to apply their skills while addressing real-world business challenges. A true asset for their future careers!

Would you like to learn more about these projects or propose one? Contact us to discuss!

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