Search Engine Advertising (SEA)

SEA (Search Engine Advertising) refers to paid referencing on search engines. This web traffic acquisition technique involves bidding on keywords to appear in the top search results for that keyword. Search engines (Google, Bing, etc.) use thousands of criteria to determine the bid most consistent with the query performed, thereby ranking paid advertisements in the SERPs (Search Engine Results Pages).

Paid search engine optimization complements organic search engine optimization / SEO (Search Engine Optimization). It is crucial to analyze indicators and metrics to effectively optimize SEA campaigns. This involves maximizing website visits and conversions while minimizing expenditures.

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To develop your SEA skills, Crews offers industry-specific short online courses to meet the training needs of professionals: 

• SEA & Hospitality Training
• Digital Strategy & Tourism Training 
  

Our long-term programs for students also include SEA modules: Bachelors, Masters, and MBAs.