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Master Digital & Business

Operational Business Manager

Master Digital & Business
Bac+5
2 years
Inter / Intra
Initial / Part-time
French / English
Group video training 💻
Customized training ⚙️
On request
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The Master Digital & Business program enables students to develop their skills in digital marketing, while exploring the wide range of sectors in which it can be used (hospitality, tourism, luxury goods, sustainable development, media, sport...) in an international context. The course offers 360° expertise in digital marketing professions and the discovery of the main business sectors.

Next intake
October 2024
Next session 📅
October 2024
Certification
Recognized by the French State - Level 7*.
Target audience
Students
Accessibility
Bac+3
Admission
Based on portfolio and oral presentation
Prerequisites
Fundamentals of digital, marketing or communications
Further studies

*By decision of France Compétences on May 19, 2021, the Master Digital & Business professional certification is registered with the Registre National de la Certification Professionnelle (RNCP) at Level 7 (Bac+5) under the title "Manager opérationnel d'activités", fiche RNCP35585 and delivered by Ascencia Business School.

Benefits of Master Digital & Business

  • Live and distance learning, with 20 students per class
  • Work carried out exclusively by in-house professionals
  • State-recognized title
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel

Master Digital & Business objectives

  • Analyze and implement corporate strategy
  • Manage the activities of a business unit
  • Anticipating, organizing and managing digital transformation
  • Monitor and evaluate development and innovation prospects
  • Supporting and managing a business unit

Admissions for Master Digital & Business

Accessible from a Bac+3 level (BUT, digital school, business school, specialized school), the course is aimed at students wishing to develop their skills in digital, marketing, innovation and entrepreneurship, while specializing in a business sector of their choice.

  • First contact with an Experience team member
  • Eligibility based on application (CV, positioning grids, diplomas): reply within 48 hours
  • Admission based on a grand oral with a jury (personality, motivations and prospects): call within 2 weeks and reply within 48 hours.
980 hours

The Master Digital & Business program

The Master is a two-year program. The program is structured as follows:

  • 80% of content is focused on digital skills and digital marketing.
  • 20% of content is project-based, applied to one or more business sectors.
  • Students can develop dual skills in the second year if they wish to specialize in a particular sector.
125h: Marketing & Brand
  • Strategic Marketing
  • Social Selling
  • Analytics
  • Conversion Rate Optimization (CRO)
  • Traffic/Growth Management
  • CRM
  • Influence Marketing
  • Brand Management
  • Data Mining
  • Emotional Marketing
  • Automation
65h: Technologies
  • Frameworks and APIs
  • NoCode
60h: Design & Content
  • Design Thinking
  • UX/UI Design
  • Motion/3D
  • Design Systems
  • Sound Design
  • Data Visualization
50h: Product & Methodologies
  • Product Management
  • Product Quality
  • User/Market Research
  • Key Account Management
  • Market-fit
  • Methodologies
150h: Sector approach
  • 80 hours of discovery (Tourism, Hospitality, Luxury, Sustainable development, Catering, Sport, Retail, Media...)
  • 70 hours of possible specialization
30h: Innovation
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Blockchain
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/contactless technologies
170h: Business & Entrepreneurship
  • International approach
  • Digital & Business Law
  • Business Strategy
  • Business Models
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Business development
  • Corporate Social Responsibility (CSR)
  • Employer Brand
  • Operations Management
  • Finance & Investment
  • Sales Strategy
  • Multicultural Management
40h: Personal Development
  • Business & Financial English
  • Public speaking
  • Sector, technology and international watch
290h: Projects, seminars and coaching
  • 6 projects: Onboarding, Call for tenders, Real project, Company audit, Intrapreneurship project, Start-up project
  • Seminars: 4 face-to-face seminars (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students can join any of the players in their target sector, or move into a new sector with the skills they have acquired. They can also go into business for themselves.

  • Product Owner
  • Brand Manager
  • Digital Marketing / E-commerce Manager
  • Key Account Manager
  • Entrepreneur

Students can transfer to another course during the year or at the end of their training.

Financing Your Training

The tuition fee for the Master Digital & Business program for 2024-2025 is €9, 500 for the first year (M1) and €10,500 for the second year (M2).
Training costs are covered by the OPCO and companies when the training is carried out under an apprenticeship or professionalization contract.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionals 
  • Project management for partner companies, coaching by working professionals
  • Face-to-face seminars
  • Participation in conferences and events
Evaluation methods

Certification is conditional on validation of all skill blocks. It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to RNCP sheet

  • Continuous assessment during training and mid-term exams at the end of each year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first class of trainees preparing for this course will be recruited in October 2024. Results will be updated from that date onwards.

  • Number of alternates : NA
  • Satisfaction rate after 4 months of training: NA
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Information updated on 03/05/2024

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