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Master Digital & Business

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Best Seller ⭐
Certification Course 🎓

Distance learning and work-linked digital Master

The Master Digital & Business (MDB) is the most advanced digital master's in terms of digital strategy, marketing and innovation in the retail sector. Available as an initial or sandwich course, it will enable you to master the full range of tools and methodologies, apply them to the economic and social challenges facing the retail sector, and take the initiative to implement digital solutions in this sector.

Location 📍
Back to school
Sep. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-recognized - Level 7
Accessibility
Bachelor's Degree
Admission 📝
Based on application and oral examination
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

Master Digital & Business
Customised training ⚙️
On request
Online training 💻
Price per participant
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The benefits of the Master Digital & Business

  • Digital Master available in initial and sandwich courses
  • Training focused on digital marketing and e-commerce
  • Online and live courses
  • International and entrepreneurial orientation
  • 60 digital, marketing and business professionals (average age 36)
  • For work-study programs: fully funded training + a monthly salary
  • Significant geographical mobility for studying, working, and traveling
  • 96% satisfaction for the current cohort (2024-2026)

Objectives of the Master Digital & Business

  • Mastering the challenges of marketing and digital
  • Understand changes in different business sectors
  • Designing and managing entrepreneurial projects in an e-business environment
  • Develop managerial skills in an international context

Admissions for the Digital & Business Master

Accessible from a Bac+3 level (BUT, digital school, business school, specialized business school), the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship.

The Digital & Business Master's program

Our Master Digital & Business (MDB) is a two-year program, alternating one week in class and three weeks in the company.

  • The Master 1 Digital enables you to develop a strong expertise in digital, digital marketing and technological innovations.
  • Master 2 Digital is a year focused on business and entrepreneurship

The program is structured as follows:

  • 80% of content consists of theoretical and practical courses focusing on digital, marketing, sales and e-business skills
  • 20% of the total hours are project-based
155h: Marketing & Brand
  • Strategic Marketing
  • Social Media & Social Selling
  • Analytics & Conversion Rate Optimization (CRO)
  • Traffic/Growth Management
  • Automation & CRM
  • CRM applied to commerce
  • Influence Marketing
  • Brand Management
  • Data Mining
  • Emotional Marketing
  • Neuromarketing
125h: Sectoral Marketing & E-commerce
  • Consumer trends and e-commerce
  • E-commerce, retail & merchandising
  • Tourism Marketing & TravelTech
  • Luxury Marketing & LuxuryTech
  • Sports Marketing & SporTech
  • Hospitality Marketing & HotelTech
  • Restaurant Marketing & FoodTech
  • HR Marketing & HRTech
  • Real Estate Marketing & PropTech
  • Banking/Insurance Marketing & FinTech
  • Health Marketing & HealthTech
115h: Design & Tech
  • Design Thinking
  • Creative and Graphic Culture
  • Motion Design
  • UX/UI Design
  • Design Systems
  • Sound Design
  • Data Visualization
  • Fundamentals of Web and CMS
  • NoCode & Automation
75h: Product & Innovation
  • Advanced Project Management
  • Product Management
  • User/Market Research
  • Key Account Management
  • Market-fit
  • AI Methodologies
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/Contactless Technologies
  • Blockchain, crypto & NFT
170h: Business & Entrepreneurship
  • Sales Strategy & Business development
  • Business Models & Business Strategy
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Corporate Social Responsibility (CSR)
  • HR and Employer Brand
  • Operations Management
  • Finance & Investment
  • Multicultural Management
  • International approach
  • Digital, Intellectual Property, and Corporate Law
40h: Personal Development
  • Business English
  • Public Speaking
  • Sectoral, technological, and international monitoring
280h: Projects, seminars and coaching
  • Minimum 6 projects to complete: Onboarding, Call for tenders, 360° Project, Company audit, Intrapreneurship project, Entrepreneurship project
  • International seminar and In-person events in France
  • Group and individualized support
  • Participation in conferences, webinars, and meetups throughout the year

Feedback on the training

Student Profile

  • Career paths: Digital / Marketing / Commerce 📊 (80%), Other backgrounds 💼 (20%)
  • Learning model: Alternance 🤝 (85%), Initial 📚 (15%)
  • Gender: Women 👩 (75%), Men 👨 (25%)
  • Average age: 23 🎂
  • International students: 14% 🌍
  • Student entrepreneurs: 14% 💡

At Crews, all backgrounds are welcome! Students in the Master Digital & Business program are selected on the basis of their professional and academic background, their achievements and their personality.

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing, communications and sales. They may also decide to go into e-business.

Pathways to another training program are possible during the year or at the end of the course.

They took part in this training

Some of our partner companies

Financing Your Training

The initial fee for the Master Digital & Business 2026-2028 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

For work-study programs (apprenticeship or professionalization contract), the training fees of €21,800 are covered by companies and/or the company's OPCO.

To learn about all fees and financing options, please consult our dedicated page.

Other informations

Methods used
  • Theoretical courses with live remote instruction by industry professionals 
  • Completion of projects for partner companies
  • In-person seminars
  • Participation in conferences and events
  • 60 expert speakers
Evaluation methods


  • Continuous assessment throughout the course and end-of-year exams
  • Project submissions and oral defenses during the training
  • End-of-year project defenses
Results

The first cohort of learners undertaking this program was formed in October 2024. Results will be updated in December 2026.

  • Number of Apprentices: 100%
  • Satisfaction rate after 4 months of training: 96%
  • Satisfaction rate at end of training: NA
  • Certification attainment rate with Crews: NA
  • Exam presentation rate: NA
  • Further study rate: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA
  • Added value: digital and business expertise.
  • Number of Partner Companies: 150

CFA data is updated annually and available on the publication site.

Accessibility & International

Information updated on March 23, 2026

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