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Master Digital & Business

Master Digital & Business
Bac+5
2 years
Inter / Intra
Initial / Part-time
French / English
Customised training ⚙️
On request
Group video training 💻
Price per participant
Payment in instalments
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Distance learning and work-linked digital Master

The Master Digital & Business (MDB) is the most advanced digital master's in terms of digital strategy, marketing and innovation in the retail sector. Available as an initial or sandwich course, it will enable you to master the full range of tools and methodologies, apply them to the economic and social challenges facing the retail sector, and take the initiative to implement digital solutions in this sector.

Location 📍
Back to school
September 2026
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-approved - Level 7
Accessibility
Bac+3
Admission 📝
Based on portfolio and oral presentation
Prerequisites
Further studies

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The benefits of the Master Digital & Business

  • Digital Master available in initial and sandwich courses
  • Training focused on digital marketing and e-commerce
  • Live and distance learning
  • International and entrepreneurial orientation
  • 60 digital, marketing and business professionals (average age 36)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel
  • 96% satisfaction with current promotion (2024-2026)

Master Digital & Business objectives

  • Mastering the challenges of marketing and digital
  • Understand changes in different business sectors
  • Designing and managing entrepreneurial projects in an e-business environment
  • Developing managerial skills in an international context

Admissions for Master Digital & Business

Accessible from a Bac+3 level (BUT, digital school, business school, specialized business school), the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship.

960 hours

The Master Digital & Business program

Our Master Digital & Business (MDB) is a two-year program, alternating one week in class and three weeks in the company.

  • The Master 1 Digital enables you to develop a strong expertise in digital, digital marketing and technological innovations.
  • Master 2 Digital is a year focused on business and entrepreneurship

The program is structured as follows:

  • 80% of content consists of theoretical and practical courses focusing on digital, marketing, sales and e-business skills
  • 20% of the time is spent on projects
155h: Marketing & Brand
  • Strategic Marketing
  • Social Media & Social Selling
  • Analytics & Conversion Rate Optimization (CRO)
  • Traffic/Growth Management
  • Automation & CRM
  • CRM applied to commerce
  • Influence Marketing
  • Brand Management
  • Data Mining
  • Emotional Marketing
  • Neuromarketing
125h: Sector marketing & e-commerce
  • Consumer trends and e-commerce
  • E-commerce, retail & merchandising
  • Tourism Marketing & TravelTech
  • Luxury Marketing & LuxuryTech
  • Sports Marketing & SporTech
  • Hotel Marketing & HotelTech
  • Restaurant Marketing & FoodTech
  • HR Marketing & HRTech
  • Real Estate Marketing & PropTech
  • Banking/Insurance & FinTech Marketing
  • Healthcare Marketing & HealthTech
115h: Design & Tech
  • Design Thinking
  • Creative and graphic culture
  • Motion Design
  • UX/UI Design
  • Design Systems
  • Sound Design
  • Data Visualization
  • Web fundamentals and CMS
  • NoCode & Automation
75h: Product & Innovation
  • Advanced project management
  • Product Management
  • User/Market Research
  • Key Account Management
  • Market-fit
  • AI methodologies
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/contactless technologies
  • Blockchain, crypto & NFT
170h: Business & Entrepreneurship
  • Sales Strategy & Business development
  • Business Models & Business Strategy
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Corporate Social Responsibility (CSR)
  • HR and Employer Brand
  • Operations Management
  • Finance & Investment
  • Multicultural Management
  • International approach
  • Digital, intellectual property and corporate law
40h: Personal Development
  • Business English
  • Public speaking
  • Sector, technology and international watch
280h: Projects, seminars and coaching
  • 6 projects minimum: Onboarding, Call for tenders, 360° project, Company audit, Intrapreneurship project, Entrepreneurship project
  • International seminar and In-person events in France
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Student profile

  • Career paths: Digital / Marketing / Commerce 📊 (80%), Other backgrounds 💼 (20%)
  • Learning model: Alternance 🤝 (85%), Initial 📚 (15%)
  • Gender: Women 👩 (75%), Men 👨 (25%)
  • Average age: 23 🎂
  • International students: 14% 🌍
  • Student entrepreneurs: 14% 💡

At Crews, all backgrounds are welcome! Students in the Master Digital & Business program are selected on the basis of their professional and academic background, their achievements and their personality.

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing, communications and sales. They may also decide to go into e-business.

Students can transfer to another course during the year or at the end of their training.

Financing Your Training

The initial fee for the Master Digital & Business 2026-2028 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the training costs of €21,800 are paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

Other informations

Methods used
  • Theoretical face-to-face distance learning courses given by working professionals 
  • Projects for partner companies
  • Seminars in In-person
  • Participation in conferences and events
  • 60 expert speakers
Evaluation methods

All blocks of skills must be validated before the qualification can be awarded.
It is possible to validate one or more blocks if the qualification has not been validated in its entirety.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first class of learners preparing for this training course was formed in October 2024. The results will be updated in December 2026.

  • Number of work-study students: 100%.
  • Satisfaction rate after 4 months of training: 96%.
  • Satisfaction rate at end of training: NA
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA
  • Added value: digital and business expertise.
  • Number of partner companies: 150

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Information updated on 15/09/2025

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