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Bachelor Digital & Tourism

Marketing and communications manager

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Certification Course 🎓

The only digital and marketing-oriented Bachelor of Tourism

The Bachelor Digital & Tourism (BDT) is ideal for developing your skills in marketing, digital and communications, and applying them to tourism. This Bachelor's degree in Tourism, on either an initial or sandwich course, will enable you to master all the tools and methodologies used in e-tourism, so that you can implement digital solutions in this sector.

Location 📍
Back to school
Sep. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
Recognized by the French government - Level 6*.
Accessibility
Bac+2
Admission 📝
Based on portfolio and oral presentation
Prerequisites
Further studies
Master Digital & Tourism
Satisfaction ⭐
96% off promo 24-25

*The Bachelor Digital & Tourism prepares students for the "Chargé de marketing & communication" title, certified at level 6, NSF codes 312 and 320, registered with the RNCP on 19/07/2023, awarded by Ascencia Business School.

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Bachelor Digital & Tourism
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On request
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Price per participant
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The advantages of the Bachelor Tourism

  • Available as a work-study program or as a traditional degree program (scholarships may be available)
  • Focused on marketing and digital technology in the tourism industry
  • 30 digital, marketing and tourism professionals (average age 36)
  • State-approved qualification (RNCP level 6)
  • Work-study: fully-funded training + monthly remuneration
  • Great geographical mobility for studying, working, and traveling
  • 1 international seminar during the training program
  • 100% of students in the last two graduating classes (2023–2024 and 2024–2025) earned their RNCP certification

Bachelor's Degree Objectives Tourism

  • Develop marketing strategies and design communication tools for the tourism industry
  • Master the levers of digital marketing and draw up a marketing and communication action plan for the tourism sector.
  • Adopt project management methods and coordinate customer relations in the tourism industry
  • Manage a tourism marketing action plan in an international context

Admissions for the Bachelor Tourism

Accessible from a Bac+2 level (BTS, DUT, digital school, business school, school specializing in tourism), the course is aimed at students wishing to develop their skills in digital and marketing professions, applied in the tourism sector.

Candidates must have completed a level 5 qualification (such as a BTS or DUT) in their field, or have a level 4 qualification and 3 years' professional experience in a sales, marketing or communications position.

The Bachelor Digital & Tourism

The work-study schedule for the Bachelor Tourism program isone week in class, three weeks on the job.

The program is organized as follows:

  • 80% of content is focused on marketing, digital and tourism skills.
  • 20% of the time is spent on projects.
  • All of the courses and projects are designed to develop dual expertise in digital technology and Tourism.
145h : Tourism, e-tourism and tourism marketing
  • Tourism trends
  • Technology and sector watch in tourism
  • Technological tools in tourism
  • Tourism marketing strategy
  • Satisfaction and e-reputation
  • Customer Journey
  • Destination Marketing
  • Revenue Management
  • Events
  • Content strategy in tourism
  • Social Media applied to tourism
  • Analytics
  • SEO applied to tourism
  • SEA applied to tourism
  • CRM, retention and emailing
  • 360° communication
  • Brand Management
130h: Design & Tech
  • Design Thinking
  • Creative and graphic culture
  • Adobe Suite (Lightroom, Photoshop, Illustrator, Première)
  • UX/UI Design
  • Web fundamentals
  • Content Management Systems (CMS)
  • No-Code and Automation
35h: Product & Innovation
  • Project management
  • Agile Method
  • Customer Success Management
  • Methodologies
  • Artificial Intelligence in Tourism
8pm: Business & Entrepreneurship in tourism
  • Digital & corporate law in tourism
  • Becoming a freelancer
  • Social responsibility of tourism companies
  • International approach
40h: Personal Development
  • Professional English applied to digital and tourism
  • Public speaking
  • Personal Branding
115h: Projects, seminars and coaching
  • 6 projects minimum: Onboarding, UX/UI Design, Traffic acquisition, Call for tenders, Photo/video, 360° project
  • 1 international seminar and In-person events in France
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Feedback on the training

"

As a recent graduate of the Class of 2024 in the Digital and Tourism Bachelor’s program, I highly recommend this program. The faculty is highly professional, the courses are engaging, and the instructors—experts in their fields—bring real value to the program. The work-study component is well-supervised, which allowed me to gain solid, practical skills. Thanks to Crews, I was able to land my very first permanent position. I’m very happy to have been part of this journey. I highly recommend it!

Noé M.

P2024

"

The fact that the course integrates both tourism and digital communication is a significant advantage, enabling me to stand out from the other students. These two skills are particularly important to me, and I haven't found any other schools that offer this unique combination.

Lou F.

P2025

Profile of Bachelor Digital & Tourism students

  • Traffic sources: Digital / Marketing / E-commerce 📊 (20%), Tourism (60%), Other sources (20%)
  • Apprenticeship model: Part-time (83%), Initial (17%)
  • Gender: Women (90%), Men (10%)
  • Average age: 21 🎂
  • Student entrepreneurs: 5% 💡

At Crews, all backgrounds are welcome! Bachelor Digital & Tourism students are selected on the basis of their professional and academic background, achievements and personality.

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can join tourism companies or continue their studies with a Master in Digital & Tourism (or any other sector-specific specialization).

  • Digital marketing manager
  • Marketing and communications manager
  • Digital marketing manager
  • e-tourism project manager
  • Marketing and communications project manager
  • Web project manager
  • Tourism innovation manager
  • Customer Success Manager
  • Tourism Product Manager
  • Digital Territory Coordinator
  • Traffic Manager
  • Community Manager

They took part in this training

Some of our partner companies

Financing Your Training

Initial tuition for the Bachelor Digital & Tourism 2026-2027 is €7,500. 

Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the €9,900 training fee is paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

Other informations

Methods used
  • Theoretical face-to-face distance learning courses given by working professionals 
  • Projects for partner companies
  • Seminars in In-person
  • Participation in conferences and events
  • 30 expert speakers
Evaluation methods

Certification is conditional on validation of all skill blocks. It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results
  • Number of work-study students: 75%.
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: 100%.
  • Exam presentation rate: 100%.
  • Continuation of studies: NA
  • Professional integration rate: 100%.
  • Interruption rate during training: 0%.
  • Satisfaction rate at end of course: 100%.

CFA data is updated annually and available on the distribution site.

Accessibility & International

Information updated on March 23, 2026

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