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MBA Digital & Hospitality

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Certification Training 🎓

The only Hospitality MBA with a digital & marketing focus

The Digital & Hospitality MBA allows you to develop strong dual expertise in digital marketing within Hospitality. The program will enable you to design and implement a digital strategy in Hospitality, analyze and build a brand, and acquire all necessary skills to innovate and undertake in this sector.

Location 📍
Back to school
Sept. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-recognized - Level 7
Accessibility
Bachelor or Master degree
Admission 📝
Based on application and oral examination
Prerequisites
Basics of Digital or Hospitality
Further studies
Satisfaction ⭐

📅 Upcoming events

MBA Digital & Hospitality
Customised training ⚙️
On request
Online training 💻
Price per participant
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MBA Digital & Hospitality benefits

  • Course focused on HotelTech and hotel marketing
  • Online and live courses, with a maximum of 25 students per class
  • Part-time or study-work program to maintain a professional activity
  • For work-study programs, training fees are funded by companies and OPCOs.
  • You choose your company without geographical constraints

Objectives of the MBA Digital & Hospitality

  • Master the challenges of marketing and digital applied to the hotel industry
  • Understanding changes in the hotel industry
  • Designing and managing entrepreneurial projects in a hotel environment
  • Develop managerial skills in an international context

Admissions for the MBA in Digital & Hospitality

Open to students with a Bac+4 level or a Bac+3 level with professional experience, this program is designed for students wishing to develop their skills in digital, marketing, business, innovation, and entrepreneurship professions, while specializing in Hospitality.

The Digital & Hospitality MBA program

70h: Hospitality, hotel marketing and HotelTech
  • Sector-specific tools in Hospitality
  • Hospitality Marketing
  • Event Strategy
  • Distribution Strategy
  • Loyalty Strategies
  • E-reputation, Customer Satisfaction & NPS
  • F&B Marketing
  • BtoB Marketing
  • On-board Technologies
  • Web3 & Metaverse
  • Digital Guest Experience
  • Home Automation
70h: Marketing & Brand
  • Social Media Applied to Hospitality
  • Brand Management applied to the hotel industry
  • Data Mining
  • Emotional Marketing and Storytelling
  • Conversational & Vocal Marketing
  • Marketing Automation
  • Skill Enhancement
50h: Design & Tech
  • Content strategy
  • Motion Design
  • Data Visualization
  • Sound Design
  • Video Marketing
  • Skill Enhancement
  • NoCode & Automation
  • Data Analysis
  • Skill Enhancement
35h: Product & Innovation
  • Market-fit
  • Product Quality
  • Artificial intelligence
  • Technological innovations in Hospitality
120h: Business & Entrepreneurship
  • Business Strategy
  • Business Models
  • Business Intelligence
  • Marketplace and Collaborative Platforms
  • Intrapreneurship
  • Corporate Social Responsibility (CSR)
  • Employer Branding
  • Tuiton Fees & Funding
  • Multicultural Management
  • Digital & Business Law
15h: Personal Development
  • Technological, Sectoral, and International Monitoring
  • English
130h: Projects, seminars and coaching
  • 1 project: Entrepreneurship project
  • 1 international seminar and In-person events in France
  • Group and individualized support
  • Participation in conferences, webinars, and meetups throughout the year

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners can secure leadership roles in digital, marketing, business, and communication professions within Hospitality companies. They can also pursue entrepreneurship in Hospitality.

Pathways to another training program are possible at the end of the course.

They took part in this training

Some of our partner companies

Financing Your Training

The initial fee for the MBA Digital & Hospitality 2026-2027 is €9,600.
Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

For work-study programs (apprenticeship or professionalization contract), the training fees of €11,900 are covered by companies and/or the company's OPCO.

To learn about all fees and financing options, please consult our dedicated page.

Other informations

Methods used
  • Online face-to-face Courses
  • Participation in courses and practical work led by active professionals 
  • Completion of projects for partner companies, with coaching from active professionals
  • In-person seminars
  • Participation in conferences and events
Evaluation methods

The awarding of the qualification is conditional upon the validation of all competency blocks. It is entirely possible to validate one or more blocks if the qualification has not been fully validated.

  • Continuous assessment throughout the course and end-of-year exams
  • Project submissions and oral defenses during the training
  • End-of-year project defenses
Results

The first class of trainees preparing for this course will be recruited in September 2026. Results will be updated from that date onwards.

  • Number of Apprentices: NA
  • Satisfaction rate after 4 months of training: NA
  • Satisfaction rate at end of training: NA
  • Certification attainment rate with Crews: NA
  • Exam presentation rate: NA
  • Further study rate: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the publication site.

Accessibility & International

Information updated on March 23, 2026

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