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Master Digital & Luxury Marketing

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Certification Course 🎓

The only digital and marketing-oriented Master Luxury

The Master Digital & Luxury (MDL) is the most advanced Luxury master's degree in digital strategy, marketing and innovation in the luxury sector. Available as an initial or sandwich course, it will enable you to master the full range of tools and methodologies, apply them to the economic and social challenges of luxury, and take the initiative to implement digital solutions in this sector.

Location 📍
Back to school
Sep. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-recognized - Level 7
Accessibility
Bachelor's Degree
Admission 📝
Based on application and oral examination
Prerequisites
Further studies
Satisfaction ⭐

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Master Digital & Luxury Marketing
Customised training ⚙️
On request
Online training 💻
Price per participant
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Master Luxury benefits

  • Master inLuxury available as an initial or sandwich course
  • A training program focused on digital strategies and Luxury marketing.
  • Online and live courses
  • International and entrepreneurial orientation
  • 60 digital, marketing and luxury professionals (average age 36)
  • For work-study programs: fully funded training + a monthly salary
  • Significant geographical mobility for studying, working, and traveling

Objectives of the Master Digital & Luxury

  • Master the challenges of marketing and digital applied to luxury goods
  • Understanding changes in the luxury sector
  • Designing and managing entrepreneurial projects in a luxury environment
  • Develop managerial skills in an international context

Admissions for the Master Luxury

Accessible from a Bac+3 level (BUT, digital school, business school, school specializing in luxury), the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship, while specializing in the luxury sector.

The Digital & Luxury Master's program

Our Master Luxury (MDL) is a two-year program, alternating one week in class and three weeks on the job.

  • The Master 1 Luxury enables you to develop strong expertise in digital technology, luxury marketing and technological innovations in luxury.
  • The Master 2 Luxury is a year focused on business and entrepreneurship in the luxury sector.

The program is structured as follows:

  • 80% of content consists of theoretical and practical courses focusing on digital, marketing, sales and luxury skills
  • 20% of the total hours are project-based
155h: Luxury, Luxury Marketing and LuxuryTech
  • Luxury codes
  • Trends in the Luxury industry
  • Strategies for Luxury Brands
  • Sustainable Luxury
  • Perfumes and cosmetics
  • Fashion and Leather Goods
  • Jewelry and haute joaillerie
  • Watchmaking
  • Luxury Hospitality
  • Luxury Tourism
  • Gastronomy, Wines and Spirits
  • Tableware, Design, and Luxury Furniture
  • Luxury Automobile
  • Yachting
125h: Marketing & Brand
  • Strategic marketing applied to luxury
  • Social Media & Social Selling
  • Analytics & Conversion Rate Optimization (CRO)
  • Traffic/Growth Management applied to luxury goods
  • Automation & CRM
  • CRM applied to luxury
  • Influence Marketing applied to luxury
  • Brand Management applied to luxury
  • Data Mining
  • Emotional Marketing
  • Neuromarketing
115h: Design & Tech
  • Design Thinking
  • Creative and Graphic Culture
  • Motion Design
  • UX/UI Design
  • Design Systems
  • Sound Design
  • Data Visualization
  • Fundamentals of Web and CMS
  • NoCode & Automation
75h: Product & Innovation
  • Advanced Project Management
  • Product Management
  • User/Market Research
  • Key Account Management
  • Market-fit
  • AI Methodologies
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/Contactless Technologies
  • Blockchain, crypto & NFT
170h: Business & Entrepreneurship
  • Sales Strategy & Business development
  • Luxury Business Strategy & Business Models
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Corporate Social Responsibility (CSR)
  • Employer Branding
  • Operations Management
  • Finance & Investment
  • Multicultural Management
  • International approach
  • Digital, Intellectual Property, and Corporate Law
40h: Personal Development
  • Business English
  • Public Speaking
  • Sectoral, technological, and international monitoring
280h: Projects, seminars and coaching
  • Minimum 6 projects to complete: Onboarding, Call for tenders, 360° Project, Company audit, Intrapreneurship project, Entrepreneurship project
  • International seminar and In-person events in France
  • Group and individualized support
  • Participation in conferences, webinars, and meetups throughout the year

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing, communications and sales in luxury goods companies. They may also decide to become luxury entrepreneurs.

Pathways to another training program are possible during the year or at the end of the course.

They took part in this training

Some of our partner companies

Financing Your Training

The initial fee for the Master Digital & Luxury 2026-2028 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

For work-study programs (apprenticeship or professionalization contract), the training fees of €21,800 are covered by companies and/or the company's OPCO.

To learn about all fees and financing options, please consult our dedicated page.

Other informations

Methods used
  • Theoretical courses with live remote instruction by industry professionals 
  • Completion of projects for partner companies
  • In-person seminars
  • Participation in conferences and events
  • 60 expert speakers
Evaluation methods


  • Continuous assessment throughout the course and end-of-year exams
  • Project submissions and oral defenses during the training
  • End-of-year project defenses
Results

This program is new for 2026-2028. Results will be updated in December 2028.

  • Number of Apprentices: NA
  • Satisfaction rate after 4 months of training: NA
  • Satisfaction rate at end of training: NA
  • Certification attainment rate with Crews: NA
  • Exam presentation rate: NA
  • Further study rate: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA
  • Added value: digital and luxury expertise.
  • Number of Partner Companies: 150

CFA data is updated annually and available on the publication site.

Accessibility & International

Information updated on March 23, 2026

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