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Master Digital & Luxury Marketing

Master Digital & Luxury Marketing
Bac+5
2 years
Inter / Intra
Initial / Part-time
French / English
Customised training ⚙️
On request
Group video training 💻
Price per participant
Payment in instalments
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The only digital and marketing-oriented Master Luxury

The Master Digital & Luxury (MDL) is the most advanced Luxury master's degree in digital strategy, marketing and innovation in the luxury sector. Available as an initial or sandwich course, it will enable you to master the full range of tools and methodologies, apply them to the economic and social challenges of luxury, and take the initiative to implement digital solutions in this sector.

Location 📍
Back to school
September 2026
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-approved - Level 7
Accessibility
Bac+3
Admission 📝
Based on portfolio and oral presentation
Prerequisites
Further studies

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Master Luxury benefits

  • Master inLuxury available as an initial or sandwich course
  • Training focused on digital and luxury marketing
  • Live and distance learning
  • International and entrepreneurial orientation
  • 60 digital, marketing and luxury professionals (average age 36)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel

Master Digital & Luxury

  • Master the challenges of marketing and digital applied to luxury goods
  • Understanding changes in the luxury sector
  • Designing and managing entrepreneurial projects in a luxury environment
  • Developing managerial skills in an international context

Admissions for the Master Luxury

Accessible from a Bac+3 level (BUT, digital school, business school, school specializing in luxury), the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship, while specializing in the luxury sector.

960 hours

The Master Digital & Luxury

Our Master Luxury (MDL) is a two-year program, alternating one week in class and three weeks on the job.

  • The Master 1 Luxury enables you to develop strong expertise in digital technology, luxury marketing and technological innovations in luxury.
  • The Master 2 Luxury is a year focused on business and entrepreneurship in the luxury sector.

The program is structured as follows:

  • 80% of content consists of theoretical and practical courses focusing on digital, marketing, sales and luxury skills
  • 20% of the time is spent on projects
155h: Luxury, Luxury Marketing and LuxuryTech
  • Luxury codes
  • Luxury industry trends
  • Luxury brand strategies
  • Sustainable Luxury
  • Perfumes and cosmetics
  • Fashion and Leather Goods
  • Jewelry and haute joaillerie
  • Watchmaking
  • Luxury Hospitality
  • Luxury Tourism
  • Gastronomy, Wines and Spirits
  • Tableware, design and luxury furniture
  • Luxury cars
  • Yachting
125h: Marketing & Brand
  • Strategic marketing applied to luxury
  • Social Media & Social Selling
  • Analytics & Conversion Rate Optimization (CRO)
  • Traffic/Growth Management applied to luxury goods
  • Automation & CRM
  • CRM applied to luxury
  • Influence Marketing applied to luxury
  • Brand Management applied to luxury
  • Data Mining
  • Emotional Marketing
  • Neuromarketing
115h: Design & Tech
  • Design Thinking
  • Creative and graphic culture
  • Motion Design
  • UX/UI Design
  • Design Systems
  • Sound Design
  • Data Visualization
  • Web fundamentals and CMS
  • NoCode & Automation
75h: Product & Innovation
  • Advanced project management
  • Product Management
  • User/Market Research
  • Key Account Management
  • Market-fit
  • AI methodologies
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/contactless technologies
  • Blockchain, crypto & NFT
170h: Business & Entrepreneurship
  • Sales Strategy & Business development
  • Luxury Business Strategy & Business Models
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Corporate Social Responsibility (CSR)
  • Employer Brand
  • Operations Management
  • Finance & Investment
  • Multicultural Management
  • International approach
  • Digital, intellectual property and corporate law
40h: Personal Development
  • Business English
  • Public speaking
  • Sector, technology and international watch
280h: Projects, seminars and coaching
  • 6 projects minimum: Onboarding, Call for tenders, 360° project, Company audit, Intrapreneurship project, Entrepreneurship project
  • International seminar and In-person events in France
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing, communications and sales in luxury goods companies. They may also decide to become luxury entrepreneurs.

Students can transfer to another course during the year or at the end of their training.

Financing Your Training

The initial fee for the Master Digital & Luxury 2026-2028 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the training costs of €21,800 are paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

Other informations

Methods used
  • Theoretical face-to-face distance learning courses given by working professionals 
  • Projects for partner companies
  • Seminars in In-person
  • Participation in conferences and events
  • 60 expert speakers
Evaluation methods

All blocks of skills must be validated before the qualification can be awarded.
It is possible to validate one or more blocks if the qualification has not been validated in its entirety.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

This program is new for 2026-2028. Results will be updated in December 2028.

  • Number of alternates : NA
  • Satisfaction rate after 4 months of training: NA
  • Satisfaction rate at end of training: NA
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA
  • Added value: digital and luxury expertise.
  • Number of partner companies: 150

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Information updated on 15/09/2025

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