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The Master Digital & Hotel Marketing (MDH) is the most advanced course in digital strategy and hotel marketing in the hotel industry. It will enable you to master the full range of tools and methodologies, apply them to the economic and social challenges facing the hotel industry, and take the initiative to implement digital solutions in this sector.
Open to candidates with a Bac+3 level (BUT, digital school, business school, specialized school in Hospitality), this program is designed for students wishing to develop their skills in digital, marketing, business, innovation, and entrepreneurship professions, while specializing in the Hospitality sector.
Our Master Tourism (MDT) program spans two years, following an alternating schedule of one week in class and three weeks in a company.
The program is structured as follows:
Upon completion of the training, learners can secure leadership roles in digital, marketing, and business professions within Hospitality companies. They can also choose to pursue entrepreneurship in Hospitality.
Pathways to another training program are possible during the year or at the end of the course.
The initial fee for the Master Digital & Hospitality 2026-2028 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.
For work-study programs (apprenticeship or professionalization contract), the training fees of €21,800 are covered by companies and/or the company's OPCO.
To learn about all fees and financing options, please consult our dedicated page.
This program is new for 2026-2028. Results will be updated in December 2028.
CFA data is updated annually and available on the publication site.
Information updated on March 23, 2026
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