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MBA Digital & Luxury

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Best Seller ⭐
Certification Course 🎓

The only Luxury MBA with a digital & marketing focus

The Digital & Luxury MBA allows you to develop strong dual expertise in digital and marketing for the Luxury sector. The program will enable you to design and implement a digital strategy for a Luxury company, analyze and build a brand, and acquire all necessary skills to innovate and undertake in this sector.

Location 📍
Back to school
Sept. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-recognized - Level 7
Accessibility
Bachelor or Master degree
Admission 📝
Based on application and oral examination
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

MBA Digital & Luxury
Customised training ⚙️
On request
Online training 💻
Price per participant
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MBA Digital & Luxury benefits

  • A training program focused on Luxury, Luxury marketing, and new technologies in Luxury.
  • Online and live courses, with a maximum of 25 students per class
  • Part-time or study-work program to maintain a professional activity
  • For work-study programs, training fees can be funded by companies and OPCOs.
  • You choose your company without geographical constraints

Objectives of the MBA in Digital & Luxury

  • Master the challenges of marketing and digital applied to luxury goods
  • Understanding changes in the luxury sector
  • Designing and managing entrepreneurial projects in a luxury environment
  • Develop managerial skills in an international context

Admissions for the MBA in Digital & Luxury

Accessible from a Bac+4 level or from a Bac+3 level with professional experience, the course is aimed at students wishing to develop their skills in digital, marketing, innovation and entrepreneurship, while specializing in the luxury sector.

Program of the MBA Digital & Luxury

70h: Fundamentals of Luxury
  • Luxury Codes
  • Luxury Trends
  • Strategies of Luxury Brands
  • Sustainable Luxury
  • Perfumery and Cosmetics
  • Fashion and Leather Goods
  • Jewelry and Fine-Jewelry
  • Watchmaking
  • Hospitality and Luxury Tourism
  • Gastronomy, Wines and Spirits
  • Tableware, Design and Luxury Furniture
  • Luxury Automobile and Yachting
70h: Marketing & Brand
  • Social Media Applied to Luxury
  • Brand Management applied to luxury
  • Data Mining
  • Emotional Marketing and Storytelling
  • Conversational & Vocal Marketing
  • Marketing Automation
  • Skill Enhancement
50h: Design & Tech
  • Content strategy
  • Motion Design
  • Data Visualization
  • Sound Design
  • Video Marketing
  • Skill Enhancement
  • NoCode & Automation
  • Data Analysis
  • Skill Enhancement
35h: Product & Innovation
  • Market-fit
  • Product Quality
  • Artificial intelligence
  • Technological Innovations in the Luxury Industry
120h: Business & Entrepreneurship
  • Business Strategy
  • Business Models
  • Business Intelligence
  • Marketplace and Collaborative Platforms
  • Intrapreneurship
  • Corporate Social Responsibility (CSR)
  • Employer Branding
  • Tuiton Fees & Funding
  • Multicultural Management
  • Digital & Business Law
15h: Personal Development
  • Technological, Sectoral, and International Monitoring
  • English
130h: Projects, seminars and coaching
  • 1 project: Entrepreneurship project
  • 1 international seminar and In-person events in France
  • Group and individualized support
  • Participation in conferences, webinars, and meetups throughout the year

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners can secure leadership roles in digital, marketing, business, and communication professions within Luxury companies. They can also pursue entrepreneurship in Luxury.

Pathways to another training program are possible at the end of the course.

They took part in this training

Some of our partner companies

Financing Your Training

The initial fee for the MBA Digital & Luxury 2026-2027 is €9,600.
Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

For work-study programs (apprenticeship or professionalization contract), the training fees of €11,900 are covered by companies and/or the company's OPCO.

To learn about all fees and financing options, please consult our dedicated page.

Other informations

Methods used
  • Online face-to-face Courses
  • Participation in courses and practical work led by active professionals 
  • Completion of projects for partner companies, with coaching from active professionals
  • In-person seminars
  • Participation in conferences and events
Evaluation methods

The awarding of the qualification is conditional upon the validation of all competency blocks. It is entirely possible to validate one or more blocks if the qualification has not been fully validated.

  • Continuous assessment throughout the course and end-of-year exams
  • Project submissions and oral defenses during the training
  • End-of-year project defenses
Results

The first class of trainees preparing for this course will be recruited in September 2026. Results will be updated from that date onwards.

  • Number of Apprentices: NA
  • Satisfaction rate after 4 months of training: NA
  • Satisfaction rate at end of training: NA
  • Certification attainment rate with Crews: NA
  • Exam presentation rate: NA
  • Further study rate: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the publication site.

Accessibility & International

Information updated on March 23, 2026

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