Digital Marketing and Business Development Specialist

Contribution to business strategy and development

• Help develop the sales strategy
• Carry out sales initiatives targeting identified prospects (particularly internationally)
• Qualify incoming leads and follow up on them in the CRM 
• Conduct outbound sales calls to identified targets (partner companies, vocational training prospects, etc.) 
• Handle incoming calls and direct callers according to their needs (job applicants, companies, influencers) 
• Participate in and coordinate outreach and recruitment events (webinars, trade shows, etc.)
• Contribute to the continuous improvement of business processes (CRM, automation, templates, reporting, workflows, etc.)
• Participate in industry, competitive, and technology monitoring
• Identify and approach potential partner companies; develop partnerships 

Tracking Admissions and Vocational Training

• Organize and schedule admission interviews for undergraduate and graduate programs (Bac+3 to Bac+5)
• Monitor the admissions process for students, from initial contact through enrollment
• Coordinate interviews and videoconferences related to vocational training programs
• Serve as the primary point of contact for applicants throughout the admissions process
• Help optimize the conversion funnel and recruitment metrics

Involvement in the management of marketing and digital initiatives

• Implement, monitor, and optimize all marketing projects
• Help update and develop the website
• Create visual and text-based content on a regular basis
• Manage acquisition campaigns to drive results
• Help create newsletters
• Be proactive in implementing new initiatives that can help drive customer acquisition

Operational Support for the Director of Development and Admissions

• Collaborate on social media communications with the Director of Development and Admissions
• Identify, develop, and monitor the progress of new cross-functional projects
• Conduct research and analysis to support decision-making
• Preparing Strategic Presentations
• Attend meetings with partners and clients
• Structure internal processes and maintain them over time
• To uphold the Crews brand image in France and internationally
• Help organize events (seminars, open houses, podcasts, etc.)
• Support the implementation of the key priorities of the development strategy
• Report your actions to management

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