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Master Sales & Marketing Manager

Master Sales & Marketing Manager
Bac+5 level
2 years
Inter / Intra
Initial / Part-time
French / English
Customised training ⚙️
On request
Group video training 💻
Price per participant
Payment in instalments
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Marketing and sales in the digital age 💻

The Master Sales & Marketing Management (MCOM) is the most advanced master's degree in marketing strategy, digital and sales in an international context. Available as an initial or sandwich course, it will enable you to master the full range of tools and methodologies, apply them to the economic and social challenges of different sectors, and take the initiative to implement digital, sales and marketing solutions in these sectors.

Location 📍
Back to school
September 2025
✅ Parallel admissions available
Certification 🎓
Certificate issued
Recognized by the French State - Level 7*.
Accessibility
Bac+3
Admission 📝
Based on portfolio and oral presentation
Prerequisites
Further studies

*The Master Commercial & Marketing Manager prepares students for the "Commercial and Marketing Manager" title, certified at level 7, NSF codes 312p, 312n, 312m, registered with the RNCP on 20/01/2021, awarded by the French Ministry of the Economy, Finance and Industry. Educsup.

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Sales & Marketing Master advantages

  • Training focused on digital marketing and sales
  • 60 digital, marketing and sales professionals (average age 36)
  • International and entrepreneurial orientation
  • State-approved qualification (RNCP level 7)
  • Live and distance learning
  • Master available in initial and sandwich courses
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel
  • 96% satisfaction with current promotion (2024-2026)

Objectives of the Sales & Marketing Master

  1. Develop sales and marketing strategy
  2. Implement sales policy
  3. Manage a team and a sales network
  4. Measuring sales performance

Admissions

Accessible from a Bac+3 level (Bachelor's degree, BUT, digital school, business school, specialized school), the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship, while specializing in the sector that interests you.

Candidates must have completed a level 6 qualification (Bachelor's degree, Licence...) in their field, or have a level 5 qualification (BTS, DUT...) and 3 years' professional experience in a position of marketing or sales responsibility.

960 hours

The Master Commercial & Marketing program

Our Master Sales & Marketing Management (MCOM) takes two years to complete, alternating one week in class and three weeks in the company (or free time for initial training).

  • Master 1 enables you to develop strong expertise in marketing, digital and sales
  • Master 2 is a year focused on business and entrepreneurship
155h: Marketing & Sales
  • Sector-Specific Tools
  • Digital marketing
  • Digital Strategy
  • Marketing strategies
  • Loyalty Strategies
  • Customer journey, NPS & Satisfaction
125h: Digital, Marketing & Brand
  • Strategic Marketing
  • Social Media & Social Selling
  • Analytics & Conversion Rate Optimization (CRO)
  • Traffic/Growth Management
  • Automation & CRM
  • Influence Marketing
  • Brand Management
  • Data Mining
  • Emotional Marketing
  • Neuromarketing
115h: Design & Tech
  • Design Thinking
  • Creative and graphic culture
  • Motion Design
  • UX/UI Design
  • Design Systems
  • Sound/Music Design
  • Data Visualization
  • Web fundamentals and CMS
  • NoCode & Automation
75h: Product & Innovation
  • Advanced project management
  • Product Management
  • Artificial intelligence
  • User/Market Research
  • Key Account Management
  • Market-fit
  • AI methodologies
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/contactless technologies
  • Blockchain, crypto & NFT
170h: Business & Entrepreneurship
  • Sales Strategy & Business development
  • Business Models & Business Strategy
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Corporate Social Responsibility (CSR)
  • HR and Employer Brand
  • Operations Management
  • Finance & Investment
  • Multicultural Management
  • International approach
  • Digital, intellectual property and corporate law
40h: Personal Development
  • Business English
  • Public speaking
  • Sector, technology and international watch
280h: Projects, seminars and coaching
  • 6 projects minimum: Onboarding, Call for tenders, 360° project, Company audit, Intrapreneurship project, Entrepreneurship project
  • 2 In-person seminars (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Student profile

  • Career paths: Digital/Marketing/Business (55%), Sector-specific career paths (25%), Other backgrounds (20%)
  • Apprenticeship model: Part-time (85%), Initial (15%)
  • Gender: Women (75%), Men (25%)
  • Average age: 23
  • International students: 14
  • Student entrepreneurs: 14%.

At Crews, all backgrounds are welcome! Students in the Master Sales & Marketing Manager program are selected on the basis of their professional and academic background, their achievements and their personality.

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing, communication and sales in companies in all sectors. They may also decide to become entrepreneurs.

At the end of the course, you can transfer to another option.

Financing Your Training

The initial fee for the Master Manager Commercial & Marketing 2025-2027 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the training costs of €21,800 are paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

Other informations

Methods used
  • Theoretical face-to-face distance learning courses given by working professionals 
  • Projects for partner companies
  • Seminars in In-person
  • Participation in conferences and events
  • 60 expert speakers
Evaluation methods

Issuance of the title is conditional on validation of all skill blocks.
It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first intake of trainees will complete the course in December 2025. Results will be updated in March 2026.

  • Number of work-study students: 93%.
  • Satisfaction rate after 4 months of training: 96%.
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

‍Informationupdated on 11/07/2025

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