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GSO Training - Global Search Optimization

GSO Training - Global Search Optimization

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

GSO Training: Mastering SEO and GEO

The GSO training course will teach you how to understand the new dynamics of search in the age of generative search engines. You’ll learn how to combine SEO and GEO to optimize your brand’s visibility across all search channels, both traditional and AI-powered.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"GSO Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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GSO Training - Global Search Optimization
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,890 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

The Benefits of GSO Training

  • Training that is 100% focused on GSO
  • A combination of theory and practice, using GSO tools
  • An expert trainer from GSO
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the GSO Training Program

  • Understanding Trends in Online Search in the Age of Generative Search Engines
  • Mastering the principles of GSO (SEO + GEO)
  • Maximize a brand’s visibility across all search channels
  • Developing a comprehensive strategy for visibility on traditional search engines and AI-powered platforms
The admission process

The GSO Training Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Global Search Optimization
  • Definition of GSO and Trends in Online Search
  • Differences and Complementarities Between SEO, SEA, and GEO
  • New user behaviors in response to AI-powered search engines
How Search Engines Work
  • Understanding traditional search engines (Google, Bing, etc.)
  • Understanding Generative AI Models (ChatGPT, Gemini, Perplexity, etc.)
  • Indexing, ranking, and response mechanisms
Modern SEO Strategy
  • Technical, semantic, and editorial optimization
  • The Importance of Authority, Link Building, and Content
  • SEO focused on user intent and user experience
GEO and visibility in AI
  • Optimizing Content for Generative AI
  • Structuring pages to be included in the results
  • Strategies for Visibility and Authority in AI
Omnichannel approach to search
  • Voice search, mobile, and cross-platform
  • Synergy between SEO, SEA, social media, and AI
  • Brand presence across all touchpoints
Measurement and Performance
  • SEO and GEO KPIs
  • Monitoring Search Engine Visibility and AI
  • Analytics tools and dashboards
Hands-on workshop
  • Comprehensive Brand Presence Audit
  • Development of a comprehensive GSO strategy
  • Content Optimization and Recommendations

‍

I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,890 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

By the end of the course, participants will be able to implement a comprehensive online visibility strategy, optimize their presence on traditional and generative search engines, and adapt their content to new search algorithms.

They took part in this training

Some of our partner companies

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Financing Your Training

Since Crews is Qualiopi-certified for training programs, there are numerous grants and funding options available for GSO training.
We invite you to visit the page below dedicated to funding options.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on April 24, 2026

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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- apprenticeship course center.
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